Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
A publisher says he lost Google AdSense earnings because of an image of a mannequin in a one-piece bathing suit.
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
Here are some things to keep in mind as you shift your paid creative strategy on social.
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Yelp launched a number of efforts aimed at helping local businesses that have been affected by the coronavirus (COVID-19) outbreak.
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
Discover the benefits of location-based marketing and how you can use location data to win more business.
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
A new Google Partners program is launching later this year, which may require current partners to make changes.
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
Here are a few ways to make sure your Google Display campaigns are in tip-top shape.
Follow this 5-step action plan to create your custom paid search branded strategy.
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.