If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
Danielle is a seasoned sales-professional-turned-marketing-strategist specializing in holistic, integrative digital strategy. She has worked for companies in 14 different countries, across industry, from mom-and-pop SMBs to household names and Fortune 100 organizations. She believes it’s time to tell the truth about marketing. Danielle moonlights as a marketing educator and public speaker and lives at home with her partner and two dogs, Javier and Barley.
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
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Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems.
Even if you have no way of knowing which crisis you’re dealing with next, your organization needs a crisis communications plan in place. Here’s why.