Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?
Your own customer data may be your best source of new ideas for ad messaging and targeting. Learn to incorporate customer information into your ads.
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Your competitors’ social advertising strategies provide insight for your own campaigns. Here’s how to use Facebook Ads Library to get a leg up.
Want to make the most of Google Tag Manager’s new features? Learn four simple steps to start using the updated preview mode in the platform.
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Remarketing is more than targeting everyone who visited your site. Here’s how to segment remarketing audiences for better performance.
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
Here’s how to track Google Ads conversions for interactions happening outside your website.
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.