Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Remarketing is more than targeting everyone who visited your site. Here’s how to segment remarketing audiences for better performance.
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
Here’s how to track Google Ads conversions for interactions happening outside your website.
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.
This post will walk you through setting up Google Tag Manager (GTM) and deploying tags for major ad platforms.