13 Facebook Targeting Options You Need to Know About
Setting up Facebook audiences for the first time? Learn about 13 audience targeting options available for your Facebook ad account and how to use them.
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It Isn’t Business as Always: Adapting PPC Strategy in Changing Times
Nowadays, running the same ads you’ve always run online will not work. Use these ideas to adapt your PPC strategy.
Remarketing Playbook: 8 Types of Remarketing You Should Be Doing
Remarketing is more than targeting everyone who visited your site. Here’s how to segment remarketing audiences for better performance.
How to Track Offline Conversions in Microsoft Advertising
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources.
How to Track Offline Conversions from Your Google Ads
Here’s how to track Google Ads conversions for interactions happening outside your website.
5 Microsoft Advertising Features You Might Not Know About
Learn to use five Microsoft Advertising features that can help set your campaigns apart.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
How to Prequalify Traffic with PPC Ads & Increase ROI
Here’s how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.
How to Set up Google Tag Manager for Better PPC Tracking
This post will walk you through setting up Google Tag Manager (GTM) and deploying tags for major ad platforms.