Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned.
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price.
Google is deprecating the AdSense app for iOS and Android in the coming months.
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display...
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.