Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store.
Elizabeth started in paid search over 13 years ago and since has branched out into account and client management, marketplaces (selling and advertising) and catalog management for brands and retailers. She still remembers a bit about SEO, social, content and creative. She is currently the Senior Director of Strategic Marketplace Services at Tinuiti in Seattle, WA.
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising.
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
Here are some pro tips you should know when it comes to navigating and networking at a search conference.
Here is how to take your Google Express optimization to the next level if you’re using Shopping Actions today.
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
Here’s how you can get your strategy ready and make the most of Prime Day.
What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.