Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
Is Conversion Lift the Future of Attribution?
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
Searching for the Perfect Attribution Model
Read on and learn how you can find the perfect attribution model for your business.