About

Witold Wrodarczyk is a certified AdWords and Google Analytics specialist, and a chartered financial analyst. Founder and CEO of Adequate Interactive Boutique.

I am awesome at

PPC, Entrepreneurism, Profit Optimisation

Marketing Analytics·Digital Advertising

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.

Witold Wrodarczyk
3/8/2020
20K Reads
5 min read

Marketing Analytics·Paid Search

Profit-Driven PPC Management in Practice

Here’s how you can manage and optimize your PPC campaigns for profit.

Witold Wrodarczyk
7/3/2019
4.8K Reads
12 min read

Marketing Analytics·Paid Search

Is Conversion Lift the Future of Attribution?

Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.

Witold Wrodarczyk
4/17/2019
6.9K Reads
9 min read

Marketing Analytics·Paid Search

Searching for the Perfect Attribution Model

Read on and learn how you can find the perfect attribution model for your business.

Witold Wrodarczyk
11/10/2017
7.7K Reads
14 min read

A Complete Guide to PPC Marketing Basics

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