Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.
Josh McCoy
Director, Integrated Channel Delivery
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Josh is Director, Integrated Channel Delivery at Trozzolo. He was formerly a digital marketing strategist at Vizion Interactive. Josh possesses a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into “all things search,” Josh’s years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve.
In addition, Josh manages the Kansas City Search Engine Marketing Association, Is the leader of the SEMPO Cities KC Search Conference, has written for Search Engine Watch and has been a speaker at SES, ClickZ Live, Digital Summit, Integrated Marketing Summit and the SEMPO Forum.
Articles
What You Need For The Big Pitch To Enterprise Companies
Stand out from the competition when pitching to enterprise companies when you keep these top 10 tips in mind.
When To Canonicalize, Noindex, Or Do Nothing With Similar Content
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines.
7 Tips For Building SEO + UX-Minded Navigation
Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it.
Website Spring Cleaning In 3 Easy Steps
Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps.
4 Tips For Measuring Your Brand Lift In Google Search
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google.
How to Set Up Google Analytics Goals & 10 Tips to Get Ahead
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.
4 Ways to Use Cross-Channel Insights in Digital Marketing
Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.
Search Marketing Year-End Audit Tips
A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here’s how to do it right.
How to Maximize Your Search & Social Audience Expansion
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
How to Show the Value of Local SEO
Looking to prove the value of local search? You first need to understand its impact. Here are four ways to analyze your local SEO performance.
4 Top Tips for Decreasing Campaign Downtime
Here are a few tips to overcome roadblocks in your digital marketing programs and keep your campaigns running.
Quick Tips for Surviving the Search Marketing RFP Season
These tips can help you save time when scoping requests for proposals (RFPs) and make your review commitments more manageable.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
Structured Data: Your Path to Increased Visibility
When it comes to quick SEO wins, structured data utilization is the way. Here’s why.
3 Digital Marketing Agency Client Flubs You Must Avoid
Mistakes are going to happen. But you can set your agency up for success by avoiding these common blunders.
A Beginner’s Guide to Google Ads & Facebook Remarketing
Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.
3 Big Reasons Why You Must Audit Your Internal Links
Learn how to understand, optimize and manage your website internal linking structure.
How User Personas Can Improve Your SEO Performance
Here’s why and how to create user personas that can help improve SEO performance.
Google’s Vince Update: The Day Big Brands Won
Following the Google Vince update, big brands began quickly appearing for broad-level, high-volume keyword searches.
4 Important Competitive SEO Data Points You Should Always Watch
Consistently watching your visibility, indexation, links, and attention will help you gauge whether you’re remaining competitive in SEO.
Why Big Brands Shouldn’t Ignore SEO
SEO isn’t just for new brands trying to increase traffic and visibility. Big brands need SEO, too. Here’s why.
10 Common User Experience Pet Peeves
Making a great first impression with your website can mean all the difference on whether you will hold a big lead list or nothing but...