Google Search Partners: 5 Misconceptions & How It Really Works
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
About
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched www.CultivativeMarketing.com, a PPC agency. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter at www.Twitter.com/hoffman8.
Articles
Microsoft Advertising Launches Open Beta for Credit Card Ads
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
Google Ads to Rollout New Advertiser Pages With a Focus on Transparency
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Google Updates Keyword Matching Processes for Phrase & Broad Match
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google Announces “Things to Do” Free Listing & Ad Unit
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
Google Consolidates Smart Display & Standard Display Campaign Creation
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
Microsoft Ads Announces Plans to Move to New Feedback Platform
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
Microsoft Advertising Announces September Product Releases & Updates
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!
Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.
Google Ads Includes Impression Share Data in Custom Columns
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
Google Ad’s New Conversion Value Rules: What They Are & How to Use Them
Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them!
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
New Google Safeguards for Minors: Fewer Ads, Safer Content, & More
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know!
Google Ads’ New Cryptocurrency Policies Take Effect
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More
Microsoft has announced their August product updates. Here’s what you need to know!
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
14 Facebook Remarketing Strategies to Test
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
Microsoft Advertising Announces July Product Releases & Updates
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Google Announces New Reporting Features in GA4
Google has announced new reporting features and changes coming to GA4. Here’s what marketers need to know!
Everything We Know About Google’s Performance Max Campaigns
We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results!
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.