Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched www.CultivativeMarketing.com, a PPC agency. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter at www.Twitter.com/hoffman8.
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them!
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know!
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
Microsoft has announced their August product updates. Here’s what you need to know!
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results!
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.