Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched www.CultivativeMarketing.com, a PPC agency. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter at www.Twitter.com/hoffman8.
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.
Google’s Ads Safety Report indicates an increase in malicious ads. Here’s what they found, and the changes they’ve made as a result.
Google’s Ginny Marvin answers questions about the decision not to build alternate identifiers to replace third-party cookies. Find out what it means for advertisers.
A study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.
Targeting options and placements abound within the Facebook Ads platform. Leverage Facebook Ads to prospect, re-engage, and convert with these 11 tips.
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Here are eight ways to drive more calls with PPC, all while improving call quality.
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.