How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
About
I am a 19-year veteran of the digital marketing world with previous experience in journalism, public relations and advertising. I’ve been an SEO since 1997. As CEO of WrightIMC, I provide strategy for online media strategies, public relations, and other interactive marketing projects for our clients.
Articles
SEO During A Recession (Does It Still Work?)
SEO should be an important part of your marketing plan, no matter what the economic conditions.
Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?
Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis.
Is It Better To Direct To A New Subpage Or A Popup Page?
Understand how your visitors consume your content so you can help them navigate your site successfully.
Do I Write Separate Pillar Posts For Each Category?
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure.
How Can We Encourage Older Consumers To Leave Reviews?
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how.
How SEO & Graphic Design Can Become A Dream Team
Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips.
What Should You Do With Extra Domain Names?
Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains.
4 Secrets Your SEO Agency Doesn’t Want You To Know
SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together.
How Do I Start To Gain Experience In Search? Ask An SEO
Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners.
4 SEO Copywriting Tips For Sharper, More Effective Copy
Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect).
What’s The Top SEO Focus For 2022? Ask An SEO
SEO is ongoing and not a set-it-and-forget-it tactic. Here’s what you need to focus on for SEO this 2022.
Why Do Aggregator Sites Outperform The Original Source On Google?
Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them.
The Truth About Duplicate Content
What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.
Should I Create A Landing Page For Each URL & Link To My Main Site?
A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy?
4 Simple UX Practices Proven To Increase Conversions
You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO.
Why Does Google Not Recognize My Competitor’s Links As Manipulated?
A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say.
SEO Resolutions For 2022: What To Focus On This Year
What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career.
How Can Different Departments Avoid Keyword Cannibalization?
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords?
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com
Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop.
Outbound Links Strategy: When, Why & How To Use Them
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage.
How Can We Outrank Negative Content About Our Company On Google?
When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages?
4 Tips for Proactive Online Reputation Management
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise.
How to Optimize Gallery Page Images for Google Search
An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO.
3 Indispensable Pieces of SEO Advice for Beginners & Clients
New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.
Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?
Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.
Google Ads Is Not For Small Business Anymore. Here’s Why.
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.
Is There a Way to Optimize for [Blank] in a Search Query?
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?
How to Work With an SEO Agency (And Secrets They Won’t Tell You)
There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership.
Are Exchanged or Reciprocal Links Okay with Google?
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.