Why Your SEO Keyword Research Needs to Evolve & Focus on Topics
It’s time to move our focus away from optimizing for keywords and to start concentrating on topics. Here’s why.
4 Link Building Ideas That Won’t Get You Into Hot Water
Building links is still important for SEO. Put your own spin on these four proven link building tactics.
Do These 5 Things & You Will Rank Higher Than Your Competitor
I’m going to tell you how to rank higher than your competitors in almost every case.
Take a Stand: Building Links Through Social Responsibility
When a brand takes a stand, they get links. But is link building through social responsibility right for your business?
Winter Is Coming: SEO During Economic Downturns
When the economy inevitably tanks, SEO professionals can thrive. But you need to prepare now. Here’s how.
My Boss Got an Email Saying Our SEO Sucks
Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust us, and in our results.
The Super Bowl of Unrealistic SEO Expectations
It’s time to focus on educating businesses on what SEO can do for them in a realistic manner.
An SEO’s Letter to Santa: All I Want for Christmas This Year
Dear Santa, I’ve been pretty good this year. So can you help me out by bringing all 15 items on...
Digital Extortion: Don’t Let Your Data Be Held Hostage
SEO clients must always ensure that they own their website data – not their agency. Here’s why.
The Great Google/SEO Communications Conundrum
When Google talks SEO, every word is scrutinized. Here’s what you need to do when Google communicates information to us.
SEOs: This Is Why We Can’t Have Nice Things
Here’s why it’s time for SEO practitioners to stop abusing every tactic that even slightly correlates with higher Google rankings.
4 Ways to Prepare Your Clients for Algorithm Updates
These four tactics can help you prepare your SEO clients for inevitable search engine algorithm updates.
5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel
Here’s how and why you should pivot your SEO programs to target the top of the buying funnel.
SEO Specialist vs. Generalist: Why You May Be Better off Avoiding a Niche
Here’s why SEO agencies and pros might be better off avoiding a specific niche.
Why SEO Pros Should Care About Branding
Here’s why you should care about branding, support branding efforts, and understand their objectives.
5 Reasons Why Your Company Might Not Need SEO
Not all companies need a robust SEO program. Here are five reasons your company might not need (too much) SEO.
Stop Asking for Links in My Old Content!
Read on and learn how to use marketing automation effectively in your link building efforts.
How to Evaluate the Quality of a Link
Here’s how to properly evaluate the quality of a link in relation to your site.
How to Build Quality Links – Not Quantity
Building quality links takes many hours of hard work. Here’s why and how you should build quality links.
5 Ways You Can Build Links Like a PR Pro
Here’s how to build links using time-worn media relations techniques that have been practiced for years by PR pros.