The holiday season is an important time for many Health and Wellness advertisers. Here’s how to give your accounts the attention they need.
Kim Shah is a digital advertising professional, specializing in paid search and client management. Kim has over a decade of industry experience, and is currently a Senior Account Executive at Microsoft Advertising, where she helps advertisers within the corporate space navigate through the ins and outs of the platform, understand the marketplace, find customized solutions to fit their digital marketing needs, and grow their business. Kim has also been a speaker at SMX East, SMX West, SMX London, Pubcon Pro, Pubcon SFIMA, and Janes of Digital. Outside of paid search, Kim is a proud wife and mom, avid cook, aspiring world traveler, and Bravo TV fanatic.
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.