PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
B2B PPC Experts Give Their Take On Google Search On Announcements
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Search On 22: Google Debuts 9 New Shopping Features
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together.
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it.
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them.
![Modern PPC Opportunities & Challenges [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-featured-image-ep282-63040f5d487d4-sej-384x202.jpg)
Modern PPC Opportunities & Challenges [Podcast]
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
How To Use Paid Search & Social Ads For Promoting Events
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
Step-By-Step Guide To Earning Your Google Ads Certification
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification.
Real Estate PPC: Tips For Optimizing Google Ads Campaigns
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
Google Tests More Local Service Ads In SERPs
Google is testing more local service ads per set of search results, with three ads on a page instead of two.
5 PPC Advertising Lessons From A B2B Growth Marketer
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Google Brings Optimization Score To Performance Max Campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Google Ads Rolls Out Diagnostic Insights
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks.
Avoid These Top 6 Remarketing Campaign Mistakes
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
6 SEM Best Practices Growth Marketers Need To Master
Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
How To Optimize Google Responsive Search Ads (RSAs)
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Get To Know Ad Rank & Learn 3 Ways To Improve It
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.