PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Declining Support Of Tech Regulation – How Does This Impact PPC?
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
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4 Impactful PPC Ad Extensions You Need To Try Out
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.
Reminder: Google Ending Expanded Text Ads This Month
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
![Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]
![Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.
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Google Execs Share Vision & Strategy For Google Ads
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
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16 Announcements From Google Marketing Live 2022
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
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Success In The PPC Automation Age: A Paid Search Marketing Roadmap
What do you need to know to be a successful PPC marketer in the age of automation?
Google Shares Sneak Peek At New Advertising Features
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.
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Performance Max Campaigns Driving Growth In Google Ads Revenue
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
9 Creative Ways To Use Google’s Keyword Planner Tool
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.
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Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
How To Harness First-Party Data & Win In A Cookieless Future
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.
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Google Ads Launches New Performance Max Features
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.
Cross-Channel Remarketing Campaigns: A Complete Guide
Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success.
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Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
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Getting Started With Google Shopping’s Free Product Listings
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales.
![The Importance Of First Party Data Activation [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-featured-image-613bb876ad59e-sej-276x244.jpg)
The Importance Of First Party Data Activation [Podcast]
![The Importance Of First Party Data Activation [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/sejshow-featured-image-613bb876ad59e-sej-100x100.jpg)
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
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Manager Account-Level Reporting Now Available In Google Ads
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit.
There’s A New Way To Create Custom Columns In Google Ads
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.
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5 PPC Certification Course Options For Digital Marketers
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills.
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data
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14 Types Of Google Ads Extensions & What They Do
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck.
Google Search Partners: 5 Misconceptions & How It Really Works
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control.
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Google Ads Experiencing Latency Issues
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.