PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Cracks Down On Ads For Products With Risk Of Death
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
Do match types still matter? And if they do, which type is the most important one for your business needs?
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
Google Ads Tutorial: Setting New Customer Acquisition Goals
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads Update: Enhanced GA4 Conversion Imports
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
Google To Advertisers: Upgrade To New Search Ads 360 By 2024
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
Google Is Removing 4 Attribution Models For Advertisers
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with.
Google Ad Grants: A Guide For Nonprofits
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Google Ads Policy Update: Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
Google Enhances Discovery Ads: Boosting Engagement & Conversions
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
6 PPC Strategies To Focus On Now
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Chrome FLEDGE Update Provides Hope For PPC & SEOs
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.