Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
About
Tony Adam is the Founder&CEO of Visible Factors, a data-driven marketing agency providing Paid Media, SEO, and Email/Lifecycle marketing to leading companies, startups, and e-commerce brands. For the last 12+ years, Tony has led the Visible Factors team to countless wins while consistently delivering top-tier results for companies like Adobe, Ticketmaster, Upwork and over 300 others.
Prior to Visible Factors, Tony founded Eventup, a venture backed startup, creating an innovative model around event venues and event planning. The company soared to over $1MM+ revenue in less than 10 months, as well as spreading to 12 cities, having raised capital from Lightbank, NEA, Crosscut Ventures and others. The company was eventually acquired by Gather.
Tony began his career working with SMBs and eventually worked inhouse for PayPal, Yahoo!, and Myspace, leading marketing programs and teams. He has been a mentor at 500 Startups, Mucker, and Techstars. He has also spoken at SMX Advanced, Brighton SEO, SXSW, and many other industry leading conferences. Tony is a serial entrepreneur and along with running Visible Factors, is launching new products in E-commerce (ShopPilot) and Martech.