PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
25 Years Of Google Ads: Was It Better Then Or Now?
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook.
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.
PPC Trends 2026: AI, Automation, And The Fight For Visibility
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation.
Google Redesigns How Search Ads Are Labeled
Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance.
Google Ads Adds Deeper Performance Max Reporting
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.
Finding The Perfect Balance Between AI And Human Control In Google Ads
AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget.
How AI Mode Will Redefine Paid Search Advertising
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements.
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable.
When Advertising Shifts To Prompts, What Should Advertisers Do?
Google AI Mode is upending advertising models. Keywords are fading, prompts are rising, and smart advertisers are adjusting strategies to capture intent earlier.
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative.
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents.
How to Use Google Ads Performance Max Channel Reporting
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.
Google: AI Max For Search Has No Conversion Minimums
Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively.
The 5-Step Process To Setting Crystal Clear PPC Goals
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
Google: Invalid Ad Traffic From Deceptive Serving Down 40%
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.