PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide.
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association.
Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management.
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions.
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.
Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center.
Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.
Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns.
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns.
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Do match types still matter? And if they do, which type is the most important one for your business needs?
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.