The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
About
Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises agencies, business owners and in-house marketers, training them to get the best results from Google Ads. She hosts the Inside Google Ads podcast, her own “Inside Google Ads” and “Google Ads for Beginners” courses, and wrote the bestselling book “Inside Google Ads: Everything you need to know about Audience Targeting.” Jyll worked at Google for 6 years and has an MBA from Harvard Business School.
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