Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker, and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition.
Lisa has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
Use these seven out-of-the-box ideas that can help improve your PPC performance.
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.
Review and maximize your PPC account goals and CTAs with these helpful tips.
Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.
Bing Ads recently released some insights on trends for holiday PPC.
Here’s how advertisers can use life event targeting in PPC and social ads.
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.