10 Paid Search & PPC Planning Best Practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
12 Hidden PPC Features You Should Know About
Some PPC features fly under the radar and aren’t known to many. Here are 12 that just might make a difference in your campaigns.
5 Tips for Managing PPC After the Coronavirus Outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
The 8 Best PPC Ad Networks
Which PPC ad platform is right for your business? In this post, you will learn about eight of the top PPC advertising platforms today.
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
How to Use Paid Search & Social Ads for Promoting Events
Discover how to promote your business’s special events or time-sensitive activities through paid search and social advertising.
Beating Loneliness in a Disconnected World
Here’s what has worked for me when I’m feeling lonely and in need of a friend.
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
Use these seven out-of-the-box ideas that can help improve your PPC performance.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
Review and maximize your PPC account goals and CTAs with these helpful tips.
Bing Announces LinkedIn Profile Targeting for Bing Ads
Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.
2018 Holiday Paid Search Insights: Top Tips & Takeaways
Bing Ads recently released some insights on trends for holiday PPC.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
15 Tips on How to Rock a Small PPC Budget
Here are 15 effective tips you can use to make the most out of a small PPC budget.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
PPC Ad Management: 5 Bad Habits to Break
Now is the best time to break these PPC ad management bad habits to improve your results moving forward.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
2 New AdWords Features & 1 Awesome Strategy You Must Know
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
Top 8 Ideas to Optimize Your PPC Performance
Improving your PPC ads is essential to sustain your paid advertising campaigns’ performance. Here are some ideas for PPC optimization.
Back to School PPC: 5 Big Search Trends This Year
Get insights on customers’ buying habits this back-to-school season and strategies on how to reach them via PPC.
4 PPC Ad Extensions You Should Be Using Today
Maximize your SERP visibility by using Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions.