Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
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Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
Review and maximize your PPC account goals and CTAs with these helpful tips.
Bing Announces LinkedIn Profile Targeting for Bing Ads
Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.
10 Paid Search & PPC Best Practices for 2019
These PPC best practices for 2019 can help improve your paid search campaigns’ performance.
2018 Holiday Paid Search Insights: Top Tips & Takeaways
Bing Ads recently released some insights on trends for holiday PPC.
How to Use Life Event Targeting in PPC & Social Ads
Here’s how advertisers can use life event targeting in PPC and social ads.
15 Tips on How to Rock a Small PPC Budget
Here are 15 effective tips you can use to make the most out of a small PPC budget.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
13 of Today’s Top PPC Experts to Follow
Get the PPC insights and advice you need now. Follow these 13 passionate paid search experts.
PPC Ad Management: 5 Bad Habits to Break
Now is the best time to break these PPC ad management bad habits to improve your results moving forward.
5 Ways to Master Your PPC Budget in 2018
Here are five budgeting best practices to put you on a path to PPC marketing success.
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
2 New AdWords Features & 1 Awesome Strategy You Must Know
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
Top 8 Ideas to Optimize Your PPC Performance
Improving your PPC ads is essential to sustain your paid advertising campaigns’ performance. Here are some ideas for PPC optimization.
Back to School PPC: 5 Big Search Trends This Year
Get insights on customers’ buying habits this back-to-school season and strategies on how to reach them via PPC.
6 Top Tips to Improve Your AdWords Ad Relevance
Here’s how you can use AdWords’ historical quality score data to optimize and improve your PPC performance.
4 PPC Ad Extensions You Should Be Using Today
Maximize your SERP visibility by using Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions.