6 PPC Strategies To Focus On Now
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year.
Lisa Raehsler
SEM Strategy Consultant
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Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker, and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition.
Lisa has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.
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