PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads To Automatically Pause Low-Activity Keywords
Google Ads will automatically pause inactive keywords starting in June.
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
Google Ads Performance Max Updates For Full-Funnel Optimization
Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.
Google Testing IP Proxies: What This Means & How You May Be Impacted
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
10 Paid Search & PPC Planning Best Practices
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.
Google Ads Introduces Generative AI Tools For Demand Gen Campaigns
Google launches AI image tools for advertisers to streamline creative production in Demand Gen campaigns.
12 Types Of Google Ads Extensions, Now Assets
Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide.
Google Ads To Retire Customizers For Text Ads
Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.
SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come
Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results.
Google Updates Definition Of ‘Top Ads’ In Search Results
Google redefines “top” ads in search results, which can now appear above or below organic results.
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.
Try These PPC Strategies For Your B2B Business In 2024
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Use Offline Conversions To Tune Google Ads For Profit
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.
PPC Automation Layering: How To Get More From Google Ads
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
Google Ads Introduces Customizable Automation With “Solutions”
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels.
Microsoft Offers Tips For Better Ad Copy With Prompt Engineering
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
12 Hidden PPC Features You Should Know About
Elevate your ad game with hidden optimizations in Google Ads and Microsoft Ads for enhanced campaign performance and efficiency.
Google Ads Performance Max Image Generation Now Available To All
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Consent Mode V2: Google Shares Shares Key Details For Advertisers
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
7 Google Ads Shortcuts For Better Results With Less Effort
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
Google Investigating Local Ad Fraud Affecting Business Pages
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google Ads Launches Gemini-Powered Campaign Creation Tool
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.