PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison.
In an exclusive interview, DuckDuckGo details its privacy-focused ad partnership with Microsoft, which aims to rethink digital marketing without compromising user privacy.
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved.
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Discover the power of SQLing your PPC customers for agency success.
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Discover 9 secrets to achieve peak account performance in both ad networks.
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.