11 Tips For Promoting Your Local Business On Instagram
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.
Ashley Segura (Ward)
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Ashley is an international speaker and VP of Operations at TopHatRank, an SEO and social media marketing agency. She has worked extensively both in-house and with multiple agencies helping clients grow their businesses online.
Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.
Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first hand experience to marketers and business owners around the world.
Articles
7 Major Stressors For Digital Marketers & How To Deal
Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife.
How To Do A Content Audit: The Ultimate Checklist
Knowing how the content you’ve published performs will help you gauge what kind of content you need to create in the future.
The Ultimate Web Content Writing Checklist for SEO
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible.
5 Clever Ways Brands Are Using Instagram Live
Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.
How to up Your Facebook Marketing Game Using Facebook Groups
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.
What Is Great Content? The 6 Standards of Content Greatness
Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness.
The Top 15 Tools for Managing Social Media Accounts
Here are the top 15 must-try tools that can help you manage your social media accounts efficiently.
How to Advertise on LinkedIn: A Beginner’s Guide
Read this guide to learn how you can make the most of LinkedIn advertising.
International Content Marketing: How to Create a Global Strategy
Here are some key components of a successful international content marketing strategy.
Creative Ideas to Work with Influencers this Holiday
Here are some excellent ways to work with influencers and stay top-of-mind when the holidays roll around.
Want to Rank #1? 6 Tips to Create SEO-Friendly Content
Ready to create content that has the potential to rank #1? Here’s how to create that SEO-friendly content.
How to Prepare for 5 Changes Coming to Facebook Messenger
Here are five big changes coming to Facebook Messenger and how we can begin preparing and strategizing for these updates.
How to Slow Down While Getting It All Done
Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and the life lessons learned.
10 Reasons Why You Need to Add Podcasts to Your Content Strategy
Here are 10 reasons why podcasts are the perfect addition to any existing content strategy.
How to Prepare for the Boom of Instagram Local Business Profile Pages
Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.
Should I Outsource My Social Media? 6 Questions to Ask Yourself
Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.
3 Content Optimization Tips for Voice Search Success
Read on to learn three ways how to optimize your content for voice search.
How to Measure the ROI of Your Social Media Marketing Efforts
This five-step guide will help you find out if your social media efforts are producing ROI.
Need Content? Ask Your Customers These 6 Great Questions
Ask your customers and potential customers these questions to uncover great new content ideas.
The Fundamentals of Influencer Marketing
Better understand why, how, when, and where you should attempt influencer marketing in this guide.
8 Data-Driven Tips for Achieving E-Commerce Success
Here are eight actionable marketing tips to boost your e-commerce business growth.
Content KPIs: Are You Measuring Your Content Correctly?
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.
6 Hacks That Will Improve Your Facebook Ads
These six Facebook ad hacks will help you create more engaging ads that convert like crazy.