Influencer Marketing: Guide To Creating A Strategy (With Examples)
What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy.
Ashley is an international speaker and VP of Operations at TopHatRank, an SEO and social media marketing agency. She has worked extensively both in-house and with multiple agencies helping clients grow their businesses online.
Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.
Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first hand experience to marketers and business owners around the world.
What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy.
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites.
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.
Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife.
Knowing how the content you’ve published performs will help you gauge what kind of content you need to create in the future.
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible.
Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.
Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.
Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness.
Read this guide to learn how you can make the most of LinkedIn advertising.
Here are some key components of a successful international content marketing strategy.
Here are some excellent ways to work with influencers and stay top-of-mind when the holidays roll around.
Ready to create content that has the potential to rank #1? Here’s how to create that SEO-friendly content.
Here are five big changes coming to Facebook Messenger and how we can begin preparing and strategizing for these updates.
Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and the life lessons learned.
Here are 10 reasons why podcasts are the perfect addition to any existing content strategy.
Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.
Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.
Read on to learn three ways how to optimize your content for voice search.
This five-step guide will help you find out if your social media efforts are producing ROI.
Ask your customers and potential customers these questions to uncover great new content ideas.
Here are eight actionable marketing tips to boost your e-commerce business growth.
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.
These six Facebook ad hacks will help you create more engaging ads that convert like crazy.