Ashley Segura (Ward)

VP of Operations at TopHatRank

VIP Contributor

Ashley Segura (Ward)

VP of Operations at TopHatRank

About
I am awesome at
Favorite Tools

About

Ashley is an international speaker and VP of Operations at TopHatRank, an SEO and social media marketing agency. She has worked extensively both in-house and with multiple agencies helping clients grow their businesses online.
Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.
Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.

With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first hand experience to marketers and business owners around the world.

I am awesome at

Social Media, Content Marketing, Blogging, Entrepreneurism

Favorite Tools

SEMRush, DeepCrawl, Yoast, Unbounce, HARO, PicMonkey, Agora Pulse, Bit.ly, Buffer, BuzzSumo, Canva, Hootsuite, Meet Edgar, Slideshare, Sprout Social, Mailchimp, Google docs, Trello

Content Marketing

What Is Great Content? The 6 Standards of Content Greatness

Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness.

Ashley Segura (Ward)
3/12/2020
2.8K Reads
450 shares

Social Media·Tools

The Top 15 Tools for Managing Social Media Accounts

Here are the top 15 must-try tools that can help you manage your social media accounts efficiently.

Ashley Segura (Ward)
2/22/2020
70K Reads
565 shares

Digital Advertising·LinkedIn

How to Advertise on LinkedIn: A Beginner’s Guide

Read this guide to learn how you can make the most of LinkedIn advertising.

Ashley Segura (Ward)
2/6/2020
20K Reads
400 shares

Content Marketing·Marketing Analytics

How to Do a Content Audit: The Ultimate Checklist

Here’s why it’s important to audit your content, how to gather the details you’ll need, and the metrics you should track.

Ashley Segura (Ward)
1/5/2020
25K Reads
500 shares

Content Marketing·International Search

International Content Marketing: How to Create a Global Strategy

Here are some key components of a successful international content marketing strategy.

Ashley Segura (Ward)
10/24/2019
2.6K Reads
405 shares

Social Media

Creative Ideas to Work with Influencers this Holiday

Here are some excellent ways to work with influencers and stay top-of-mind when the holidays roll around.

Ashley Segura (Ward)
10/22/2019
1.2K Reads
220 shares

Content Marketing·SEO

Want to Rank #1? 6 Tips to Create SEO-Friendly Content

Ready to create content that has the potential to rank #1? Here’s how to create that SEO-friendly content.

Ashley Segura (Ward)
7/17/2019
11K Reads
910 shares

Facebook

How to Prepare for 5 Changes Coming to Facebook Messenger

Here are five big changes coming to Facebook Messenger and how we can begin preparing and strategizing for these updates.

Ashley Segura (Ward)
7/5/2019
30K Reads
1.2K shares

Friday Focus

How to Slow Down While Getting It All Done

Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and the life lessons learned.

Ashley Segura (Ward)
6/14/2019
1.3K Reads
310 shares

Content Marketing

10 Reasons Why You Need to Add Podcasts to Your Content Strategy

Here are 10 reasons why podcasts are the perfect addition to any existing content strategy.

Ashley Segura (Ward)
5/20/2019
5.7K Reads
565 shares

Local Search·Instagram

How to Prepare for the Boom of Instagram Local Business Profile Pages

Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.

Ashley Segura (Ward)
4/8/2019
7.6K Reads
1.2K shares

Careers & Education·Social Media

Should I Outsource My Social Media? 6 Questions to Ask Yourself

Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.

Ashley Segura (Ward)
10/19/2018
5.7K Reads
1.1K shares

Mobile Search

3 Content Optimization Tips for Voice Search Success

Read on to learn three ways how to optimize your content for voice search.

Ashley Segura (Ward)
9/20/2018
3.8K Reads
916 shares

Marketing Analytics·Social Media

How to Measure the ROI of Your Social Media Marketing Efforts

This five-step guide will help you find out if your social media efforts are producing ROI.

Ashley Segura (Ward)
8/6/2018
7.3K Reads
1.6K shares

Content Marketing

Need Content? Ask Your Customers These 6 Great Questions

Ask your customers and potential customers these questions to uncover great new content ideas.

Ashley Segura (Ward)
6/27/2018
2.7K Reads
720 shares

Careers & Education

7 Biggest Causes of Stress for Digital Marketers

Here are seven of the biggest stressors digital marketers face and ways to deal with them.

Ashley Segura (Ward)
5/22/2018
11K Reads
1.4K shares

Local Search·Instagram

11 Ways to Promote a Local Business on Instagram

Use these 11 tips to successfully promote your local business on Instagram, generate engagement, and stimulate sales.

Ashley Segura (Ward)
4/23/2018
35K Reads
1.6K shares

Content Marketing·Social Media

The Fundamentals of Influencer Marketing

Better understand why, how, when, and where you should attempt influencer marketing in this guide.

Ashley Segura (Ward)
3/20/2018
4.7K Reads
637 shares

Paid Search·SEO

8 Data-Driven Tips for Achieving E-Commerce Success

Here are eight actionable marketing tips to boost your e-commerce business growth.

Ashley Segura (Ward)
1/19/2018
4.5K Reads
1.2K shares

Content Marketing·Marketing Analytics

Content KPIs: Are You Measuring Your Content Correctly?

Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.