Stoney deGeyter is 20+ year digital marketing veteran and the author of The Best Damn Web Marketing Checklist, Period! Follow Stoney on Twitter: @StoneyD.
Hiring in SEO is notoriously difficult. Use these questions to determine candidates’ level of knowledge and whether they are a good fit.
Every webpage is important. They should be optimized and be treated as a landing page. Here are pages that give the most SEO value.
It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way.
Duplicate content issues – whether offsite or onsite – can damage your SEO efforts. Here’s how to address it.
Checklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists in this guide.
Learn the best practices that will help you build an efficient navigational structure for your ecommerce website.
Learn these 10 social media lessons that should be applied to your daily life.
Learn how to make your content stand out from online competitors fighting for the same space.
Want to get the most out of your SEO team? Here are 11 steps to maximizing your team’s efficiency.
Not happy with your SEO results? Before you blame your SEO agency, make sure you are not doing any of these things that might be...
Your content will eventually lose traffic and be forgotten – unless you use these tips to keep your website content fresh.
Learn how to provide value to your main audience without alienating other possible audiences that could become your “A-Audience” down the line.
Once you’ve narrowed SEO candidates down based on knowledge and experience, find out what they’ll actually DO using these questions.
If you’re already doing these, I applaud you. Do nothing, and failure is sure to come your way.
Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into...
Distinguish your company online with great customer service utilizing these seven content tips.
Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that...
Learn which factors can impact SEO pricing and proposals to ensure you get a digital marketin campaign that meets your expectations and budget.
Learn how to optimize product pages so that searchers who are ready to buy find you and become your customer rather than a competitor’s.
In this article, Stoney deGeyter clears up the confusion regarding the difference between making a site search engine friendly vs search engine optimized.
The Absolutely, Irrefutably, Unequivocally Most Important Thing Your Website Must Do, and How to Do It
Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How.