How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities...
How to Use Personas to Write Effective SEO Content
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website...
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an over-optimization penalty in order to...
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget...
Are You Using the Right Keywords On Your Site? A Simple Three-Rule Test
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts....
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident...
Put Your Business in its Place or Your Marketing Campaign Will
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and...
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t...