How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that […]
Latest Posts
How to Use Personas to Write Effective SEO Content
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great […]
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working […]
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of […]
Are You Using the Right Keywords On Your Site? A Simple Three-Rule Test
Keyword research is important to online marketing efforts. But even more important than that is the keywords you […]
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these […]
Put Your Business in its Place or Your Marketing Campaign Will
Over the past 15 years starting a new business has become easier than ever before. The daily dread […]
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people […]