Is Your Web Marketing Team Irrelevant? 12 Red Flags to Look For
If you know what to look for, there are a few tell-tale signs that your web marketing team may not be up to par.
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A Survival Guide For The Overwhelmed Online Marketer
There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.
Is Your SEO Killing It or Getting Killed?
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves...
4 Ways to Make Your Ordinary Content Epic
Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content,...
How Social Media Changed SEO And Why Your Business Can’t Thrive Without It
Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I...
21 Things Every Web Developer Should Be Doing
If only Ferris knew what was ahead. That quote comes from much simpler, and slower times. With the web and all it’s related technologies,...
5 Things SEO Clients Shouldn’t Worry About
When you hire an SEO to optimize your website, there is understandably an element of concern for the success of the optimization campaign. SEO isn’t...
Content Marketing Isn’t A Good Marketing Strategy After All
For years we’ve been treated to the mantra, “Content is King!” and if you listen to all the predictions, it seems 2014 is to be...
7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
How Many Links Should you Build in 2014? All of Them
Link building isn’t dead. It’s still meaningful, it’s still valuable, and it still works. And it will continue to work until the web is replaced...
SEO All Over All Over Again, Again: Part II*
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve...
*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with agreed that SEO is more...
The Message or the Messenger: What Makes SEO Successful?
Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche in the SEO industry—right behind...
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say your SEO strategies aren’t good,...
10 Tools to Tell What’s Hot Today (Right Now Even)!
Are you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried...
The Five Eyes of SEO Review
There is a lot more to optimizing a page of content than just having an SEO research and throw in a bunch of keywords. The...
You Can Win Anything with Engagement
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth. I almost immediately cringed when...
10 Important Conversion Optimization Tips That Make Your Site Bad@$$
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post barely scratches the surface of...
10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass out. Or pass the beers!...