*Conversion Testing Not Included
I recently had a discussion on the age-old topic of rankings vs. conversions. While the gentleman I was conversing with...
The Complete Guide to Mastering Your Link and Navigation Structure
The biggest breakdown in website architecture is a navigation structure that prevents visitors from easily finding the information they need...
The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to...
The Message or the Messenger: What Makes SEO Successful?
Every time I hear the phrase “content is king,” I cringe. That phrase is probably the second most over-used cliche...
Things People Shouldn’t Say About Your SEO
Everybody thinks their SEO is the best. Guess what? It’s not. Not yours, not mine, not anybody’s. I didn’t say...
10 Tools to Tell What’s Hot Today (Right Now Even)!
Are you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around...
The Five Eyes of SEO Review
There is a lot more to optimizing a page of content than just having an SEO research and throw in...
You Can Win Anything with Engagement
Not too long ago, I was wrapping up several hours of consulting when something amazing jumped out of my mouth....
10 Important Conversion Optimization Tips That Make Your Site Bad@$$
In a recent post, I provided a list of 10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy. That post...
10 Easy-Peasy Conversion Optimization Tips That Make Visitors Happy
If all our clients considered conversions to be as important as top search engine rankings, I think I would pass...
The Construction of a Search Engine Friendly Web Page
A while back I wrote about the need to have a search engine friendly website before worrying so much about...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO....
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I...
How to Use Personas to Write Effective SEO Content
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and...
Seven Over-Optimization Penalty What-If’s. Are You Ready for These?
Both Google and Bing told an audience at South by South West (SXSW) that they are actively working on an...
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing....
Are You Using the Right Keywords On Your Site? A Simple Three-Rule Test
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for...
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas,...
Put Your Business in its Place or Your Marketing Campaign Will
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible...
What the SEF is Your SEO Doing?
I’ve worked with a number of website designers and developers over the years, many of them good people with a...