Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
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Instagram Analytics Guide: 10 of the Best Tools to Get Insights
Get better marketing insights from your own profile and that of your competitors with these 10 Instagram analytics tools.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips to improve your conversion rate optimization efforts using user behavior analytics.
How to Spy on Your Competitors to Capture Similar Links
Here’s how to figure out which of the links your competitors have earned are worth pursuing.
7 SEO Insights You Can Learn by Mining Your Help Desk
Here are seven SEO insights you can mine from your ticket log and help desk analytics.
How to Mine the SERPs for SEO, Content & Customer Insights
Here’s how to mine the SERPs to identify topical and linguistic trends and help you improve your SEO performance.
How to Mine Competitor Websites for Untapped Keyword Opportunities
This guide will help you mine your competitors’ websites to search for untapped keyword opportunities.
How to Build a Multimillion-Dollar Company with SEO Content Audits
Here’s how several multimillion-dollar companies use SEO content audits to lay a foundation for consistent growth.
![Keith Goode on How Data Plays Into Marketing [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/06/search-engine-nerds-ep154-banner-276x244.jpg)
Keith Goode on How Data Plays Into Marketing [PODCAST]
![Keith Goode on How Data Plays Into Marketing [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/06/search-engine-nerds-ep154-banner-100x100.jpg)
Discover how data plays into digital marketing and the importance of democratizing marketing data across all disciplines.
How to Predict Your Organic Traffic: Two Methods
Need to predict SEO results? You can use these two methods to provide the projections you need.
How to Forecast SEO Potential With Google Data Studio
Tired of your boss or prospective clients asking you to forecast SEO performance? Try this new forecasting tactic.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
Real-Time SEO: The Future of Research, Insights & Rank Data
Here’s why using real-time SEO insights is key to optimizing for consumers and driving cross-channel digital revenue.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
How to Turn Google BigQuery Into A Powerful Marketing Data Warehouse
Discover why you should use the first and only end-to-end BigQuery solution designed and optimized for marketers.
50% of Small Businesses Do Not Have a Marketing Plan
A new study on small business owners in the US finds that many are operating without a marketing plan.
Competitor Keyword Analysis: 5 Ways to Fill the Gaps in Your Organic Strategy & Get More Traffic
Here’s how to analyze competitor keywords to find ideas you can use to improve your organic search strategy.
