Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
Meet SEMrush’s Solution for Industry Benchmarking: Market Explorer
Discover how SEMrush’s new Market Explorer tool can be your secret weapon for marketing success.
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Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers.
Study Finds 4 in 10 Smart Speaker Users Engage in Shopping-Related Activities
A study on how US consumers use smart speakers finds 4 in 10 engage in some kind of shopping-related activities.
Should You Compare Your Site to a Competitor’s Site?
When your site is having ranking or organic traffic issues, what other sites do is irrelevant. Here’s why.
72% of Marketers Have No Plans to Optimize for Voice Search
A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
33% of People Are Now Using Voice Assistants Regularly
In a new report, eMarketer declares the use of voice assistants has reached a “critical mass.”
12 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
How to Calculate the ROI of Link Building
Learn how to calculate the ROI of your link building campaigns, either on a short-term or long-term basis.
The Truth About Domain Authority: What Every SEO Needs to Understand
Third-party SEO metrics are not the only indicators of a site’s authority. Learn more here.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Ad Reporting Discrepancies: What to Do When Your Data Doesn’t Match
Here’s what you can do when data doesn’t line up between your online advertising platforms.
Instagram Analytics Guide: 10 of the Best Tools to Get Insights
Get better marketing insights from your own profile and that of your competitors with these 10 Instagram analytics tools.
Profit-Driven PPC Management in Practice
Here’s how you can manage and optimize your PPC campaigns for profit.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
How to Use User Behavior Analytics to Increase Your Conversions: 5 Tips
Here are five tips to improve your conversion rate optimization efforts using user behavior analytics.
How to Spy on Your Competitors to Capture Similar Links
Here’s how to figure out which of the links your competitors have earned are worth pursuing.
7 SEO Insights You Can Learn by Mining Your Help Desk
Here are seven SEO insights you can mine from your ticket log and help desk analytics.
