Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019
DuckDuckGo hit a new record in January of over 1 billion searches served throughout the month.
Top 10 User Engagement KPIs to Measure
Here are some of the most common (and most important) user engagement metrics you should be tracking.
Google Produced 96% of US Mobile Search Visits in Q4 2018
Google accounted for 96% of all US mobile organic search visits in the fourth quarter of 2018.
What Digital Marketers Need to Know About Cookies & Tracking
Here’s what you need to know about cookies, examples of when cookies can and can’t be trusted, and tracking alternatives.
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Less Than 1% of Customers Leave Feedback for Businesses
A new study on brand feedback reveals just how minor the vocal minority really is.
Data Visualization: What It Is, Why It’s Important & How to Use It for SEO
Learn what data visualization is, how it works, and how you can use it for your SEO work.
How to Set up Google Tag Manager for Better PPC Tracking
This post will walk you through setting up Google Tag Manager (GTM) and deploying tags for major ad platforms.
5 Unexpected Things You Can Learn from Facebook Tests
Here are five easy and low-cost Facebook tests you can run to improve your website and marketing.
15 Important Conversion Metrics & Business KPIs You Should Track
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs.
![91% of Brands are Moving Toward In-House Digital Marketing [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1221425926-276x244.png)
91% of Brands are Moving Toward In-House Digital Marketing [STUDY]
![91% of Brands are Moving Toward In-House Digital Marketing [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1221425926-100x100.png)
A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house.
What Search Marketers Need to Know About Attribution in 2019
There are many attribution models out there… but which ones should you paying be attention to?
Can Harmonic Centrality Be the New PageRank?
Here’s an in-depth look into harmonic centrality, why it’s useful for search engines, and how it compares against PageRank.
Top 13 SEO Metrics to Track Content Performance & Engagement
Here’s a look at some of the most common SEO metrics which you need to know.
Your Guide to Picking the Right KPIs for Content
This guide will show you which specific KPIs are most important to B2B or B2C companies, marketing agencies, and publishers.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Here’s a walkthrough of the process and benefits of getting certified in Google Analytics.
How to Find Every Orphan Page on Your Website
Learn what orphan pages are, why fixing them is important for SEO, and how to find every orphan page on...
Why International Search Marketers Should Care About Brand Measurement
Learn how brand measurement will help you diagnose your issues, discover opportunities, and start improving.
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth
Need a site audit? Learn the top things you should look for in a good SEO site audit.
How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Digital Extortion: Don’t Let Your Data Be Held Hostage
SEO clients must always ensure that they own their website data – not their agency. Here’s why.
