Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
A 6-Step Process That Will Help You Fix a Search Visibility Drop
Need to find the cause of a search visibility drop? Follow these steps to discover its cause and a solution.
Understanding Bounce Rate & How to Audit It
Learn the truth about bounce rate, how to audit it, and improve your website engagement.
6 Common CRO Statistical Mistakes You Should Avoid
Find out if you’re making one of these six common statistical errors – and how to avoid them in the...
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AdWords Attribution: Give Your Clicks Some Credit!
Here’s a recap of AdWords attribution models and what you can expect when you use them.
7 Insights You Can Unlock From Every Relevant SERP
Learn how to use the elements of industry-relevant SERPs to further grow your online marketing strategies.
How to Do a Content Audit: The Ultimate Checklist
Here’s why it’s important to audit your content, how to gather the details you’ll need, and the metrics you should...
How to Evaluate the Quality of a Link
Here’s how to properly evaluate the quality of a link in relation to your site.
![Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/02/Search-Engine-Nerds-Ep143-Banner-276x244.jpg)
Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]
![Google Analytics Features You Need to Pay Attention to in 2018 [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/02/Search-Engine-Nerds-Ep143-Banner-100x100.jpg)
In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year.
How to Use Regex for SEO & Website Data Extraction
Find out what regex is, how to start using it with web crawlers, and some interesting real-world use cases.
Google Analytics Introduces New ‘Audiences’ Report
Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.
Buyer Personas: A Beginner’s Guide for Marketers
Here’s how to find the data you need about your target audience and how to start creating your buyer personas.
Using Google Demographic Data to Optimize Your PPC Account
How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.
6 Ways Marketing & Sales Can Work Together
There is no major difference between marketing and sales. They share the same primary goal: to increase revenue. So why...
Google’s Most Searched Fads of 2017
Google’s Year in Search continues as the company looks back on the most searched fads of 2017.
Facebook Analytics: A Beginner’s Guide
Facebook Analytics’ omni-channel reporting provides this precious data. Here’s how to use it.
How to Create a Digital Marketing Predictive Analytics Model
Here’s how predictive analytics models can help you completely transform every aspect of digital marketing.
Viewport Time: The Ultimate User Engagement Metric?
Viewport Time is a user engagement metric that can potentially revolutionize search marketing.
Content KPIs: Are You Measuring Your Content Correctly?
Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and...
Making Sure You Think About Your Search Universe
Learn how you can harness data from various sources and why you should start building your own Search Universe.
