Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-628bb7e9cf5ac-sej-760x400.webp)
Competitor Backlink Analysis With Python [Complete Script]
Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis.
Important KPIs To Measure For An Organic SaaS Campaign
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.
Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now?
Learn GA4: 17 Top Guides & Educational Resources
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides.
15 Digital Marketing ROI Metrics You Need To Know
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand.
Getting Started With GA4: These 4 Tips Will Get You Up & Running
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions.
Top Digital Marketing Trends For 2022: Oracle Survey Results
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today.
Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report.
How Can I Rank Informational & Product Pages On The Same Keyword?
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms?
Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year.
7 Common Enterprise SEO Reporting Mistakes To Avoid
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes.
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic.
KPIs & Metrics That Matter For Digital Marketing Success In 2022
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand?
7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
Conversation Intelligence Trends & Tips From Invoca’s CMO
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.
How To Appraise & Optimize Any Landing Page By Campaign Performance
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
Google Study: 90% Of Customers Will Share Their Email For An Incentive
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.
6 Tips For Giving Your Reporting Dashboards A Makeover
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.
11 Stunning SEO Data Visualizations To Inspire Your Reporting
SEO data visualizations make your reporting far more interesting and easier to digest. Here are 11 examples you can put to work in your reporting.
7 SEO Insights Search Analysts Need To Succeed & How To Find Them
Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst.
Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here.
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how.
How To Set Up Google Analytics For Shopify
Looking to grow your Shopify business? Here’s everything you need to know about setting up Google Analytics to inform smarter business decisions.
4 Tips For Measuring Your Brand Lift In Google Search
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google.
11 Google Analytics Reports You Might Not Know About
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance.