Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Elevating Your Analytics: A Guide for SEO Beginners
Google Analytics is a complicated system with seemingly endless functions. Discover some helpful areas that beginners might not even know exist.
Amazon Brand Analytics: Getting the Most Out of Your Sales on Amazon
Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage.
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Measuring SEO Value Beyond Rank & File: How to Attribute Content Value
The value of content shouldn’t be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.
6 Reasons Why You Need a Marketing Data Warehouse
Wasting too much time on manual reporting? Sick of siloed data? Then a marketing data warehouse might just be the right solution for you.
UTM Parameters Explained: A Complete Guide for Tracking Your URLs & Traffic
UTM parameters can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.
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How to Measure Content Marketing Success Using Google Data Studio
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.
Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19
Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19.
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A/B Testing: Why & How to Do Split Testing on Your Website
A/B testing is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
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3 of the Best Google Analytics WordPress Plugins
Check out these Google Analytics plugins, which can make a huge impact on the performance of your WordPress site.
How to Go Deeper with Keyword Research: Go-to Tools & Techniques
Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.
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Rank Tracking Isn’t What It Used to Be – So What’s Next?
It’s time to rethink rank tracking and account for the true visibility of a web listing in search.
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
There is one indicator that we can use to help us know where to go from here: our audience.
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Share of Voice: What It Is, Why It Matters & How to Measure It
Start measuring share of voice (SOV) and determine your position in the market.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
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Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic
Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.
SEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Here’s how the organic performance of essential and non-essential retailers is changing as a result of COVID-19.
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Why Google Search Console & Google Analytics Data Never Matches
That data disparity between Google Search Console and Google Analytics is actually by design. Let’s dig into the details.
A 4-Part Framework for Diagnosing & Solving SEO Problems
Algorithmic, technical, seasonal and competitive factors affect your organic search performance. Learn the systematic way to solve your SEO issues.
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Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down?
A report reveals the business impact of Coronavirus in the US, including which categories are up and which are down.
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