Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Digital Extortion: Don’t Let Your Data Be Held Hostage
SEO clients must always ensure that they own their website data – not their agency. Here’s why.
5 Useful SEO Insights You Can Learn from Google Analytics
Check out these five actionable insights to take from Google Analytics that can help identify organic opportunities in your website.
SEO Competitive Analysis: The Definitive Guide
Go through this list of best practices that will help you identify your top competitors and why they’re outranking you.
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Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
![90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-276x244.png)
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]
![90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-100x100.png)
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
![Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Untitled-design-44-276x244.png)
Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]
![Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Untitled-design-44-100x100.png)
Mobile transactions now represent more than 50% of online transactions in many countries, according to Criteo’s Global Commerce Review.
A Complete Guide to Google Analytics
This essential guide will show you how to use Google Analytics to help your SEO and digital marketing.
The 9 Most Important SEO KPIs You Should Be Tracking
Your website is beautiful. You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in...
5 Reasons Why You Should Use a DMP for Your Search Campaigns
Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.
6 Ways GDPR Was a Gift for SEO
SEO is the one area that actually benefited from GDPR. Here are six areas where SEO specifically benefited.
How to Audit & Improve Your Page Titles for SEO
Here’s how you can audit and improve your page titles for SEO.
12th Annual SEMPO State of Search Results Released
SEMPO has released the results of its 12th annual State of Search marketing survey, with insights for marketers and agencies.
4 Ways to Use Google Analytics to Find Content Ideas
Here’s how to use data collected from Google Analytics to find content ideas that garner results.
How to Measure the ROI of Your Social Media Marketing Efforts
This five-step guide will help you find out if your social media efforts are producing ROI.
Google Analytics & Tag Manager Website Redesign Best Practices
When launching a redesign of a website, how do you ensure a seamless Google Analytics and Google Tag Manager transition?
How to Reduce Your Website Bounce Rate: 20 Tips That Work
These tactics will help you optimize your website user experience to avoid or reduce high bounce rates.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
