Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?
How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
Google Data on Most Popular Halloween Costumes
Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.
How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
How to Evaluate the SEO Value of a Piece of Content
Is your content good enough to rank on the SERPs? Here’s how to assess if your content is high-quality and has real SEO value.
How to Run Automated Lighthouse Audits on WordPress Changes
Learn how exactly WordPress updates can impact your website’s performance. Follow this guide to running on-demand Google Lighthouse audits.
Content Velocity: What It Is, How to Calculate It & Why You Should Care
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.
Cloudflare Announces Free Web Analytics – Even for Non-Customers
Cloudflare announces a free privacy-first web analytics service. It’s free to all, including publishers who are not customers.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
Emergence: The Scientific Concept All SEO Pros Should Understand
Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.
How to Find Every Orphan Page on Your Website
Learn what orphan pages are, why fixing them is important for SEO, and how to find every orphan page on your site.
6 Ways to Use Google Analytics You Haven’t Thought Of
Is your Google Analytics usage relegated to a few basic, top-level charts? Read this post to learn how you can go beyond surface-level metrics.
The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Thinking Outside the SEO Box: How to Find Global Opportunities Now
Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results.
What We Learned from Analyzing 98K Ranked URLs in Travel
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
How to Analyze Google’s Algorithm: The Math & Skills You Need
Ready to analyze Google’s search algorithms and learn all the secrets of ranking? Here’s what you will need to do it correctly.
Google Analytics Shifts More Data Privacy Control to Marketers
Google Analytics announced new data privacy settings that gives additional data collection control to marketers.
41% of Google’s First Page Contains Links to Google Products
Results of a recent study show nearly half of the first page of Google’s search results is made up of links to its own products.
The Most Influential Women on Instagram
Discover who are the most popular women on Instagram right now and how they’re using the platform to engage with followers and promote their work.
10 On-Site Technical SEO Factors to Assess in an SEO Audit
Your SEO audit must uncover any common technical SEO issues preventing your site from ranking. Here’s what to check for and how.
Link Profile Audit: 28 Things to Check
Here’s how to maintain a healthy link profile and ensure bad backlinks don’t get bad enough to bite you with periodic link profile audits.
Mobile App Usage Growing as Users Spend 3 Hours Per Day in Apps
People are downloading more apps, adopting new apps at a faster rate, and spending more time within apps according to data from a new report.
Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit
Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here’s how to identify issues that can occur in the process.
10 Website Content Factors You Must Check During an SEO Audit
Your website content plays a big role in your SEO success. Here’s a checklist for auditing your website’s content, schema markup, and more.
How to Check for Duplicate Content During an SEO Audit
Identifying duplicate content issues is a crucial part of your SEO audit. Here’s what you need to check for and how to do it.
How to Evaluate Content Length in an SEO Audit
Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.
9 Page-Level Factors to Assess as Part of Your SEO Audit
When conducting an SEO audit, you also have to look at some page-level elements of your website. Here’s how to evaluate them.
11 Domain Factors You Must Evaluate During an SEO Audit
Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.