Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
How to Check for Duplicate Content During an SEO Audit
Identifying duplicate content issues is a crucial part of your SEO audit. Here’s what you need to check for and how to do it.
How to Evaluate Content Length in an SEO Audit
Thin content and how content is organized sitewide are some of the factors that can impact rankings. Learn more about content-related audit items here.
9 Page-Level Factors to Assess as Part of Your SEO Audit
When conducting an SEO audit, you also have to look at some page-level elements of your website. Here’s how to evaluate them.
11 Domain Factors You Must Evaluate During an SEO Audit
Your domain name can indirectly impact your SEO performance. Learn the top domain-related factors you should be auditing and how to do it right.
How to Use Heatmaps to Take Your SEO Strategy to the Next Level
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO.
5 Hidden Gems in Google Search Console
Make the most of Google Search Console. Uncover these five hidden gems within GSC that will help make your SEO life easier.
How to Interpret PPC Data Correctly (Even If You Never Studied Statistics)
Find high-value insights in your PPC data and avoid the cost (and embarrassment) of newbie mistakes with these strategies and frameworks.
Elevating Your Analytics: A Guide for SEO Beginners
Google Analytics is a complicated system with seemingly endless functions. Discover some helpful areas that beginners might not even know exist.
Amazon Brand Analytics: Getting the Most Out of Your Sales on Amazon
Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage.
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value
The value of content shouldn’t be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.
6 Reasons Why You Need a Marketing Data Warehouse
Wasting too much time on manual reporting? Sick of siloed data? Then a marketing data warehouse might just be the right solution for you.
UTM Parameters Explained: A Complete Guide for Tracking Your URLs & Traffic
UTM parameters can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.
How to Measure Content Marketing Success Using Google Data Studio
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.
Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19
Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19.
A/B Testing: Why & How to Do Split Testing on Your Website
A/B testing is the process of setting up two versions of one page, and testing which page outperforms the other. Here’s how to do it.
3 New ‘Must-Know’ Trends for Marketing
Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.
3 of the Best Google Analytics WordPress Plugins
Check out these Google Analytics plugins, which can make a huge impact on the performance of your WordPress site.
Rank Tracking Isn’t What It Used to Be – So What’s Next?
It’s time to rethink rank tracking and account for the true visibility of a web listing in search.
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
There is one indicator that we can use to help us know where to go from here: our audience.
Share of Voice: What It Is, Why It Matters & How to Measure It
Start measuring share of voice (SOV) and determine your position in the market.
How to Conduct a Complete Google Ads Audit
Use this 8-step Google Ads account audit process to find areas in need of improvement, expansion, or optimization.
Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic
Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.
SEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Here’s how the organic performance of essential and non-essential retailers is changing as a result of COVID-19.
A 4-Part Framework for Diagnosing & Solving SEO Problems
Algorithmic, technical, seasonal and competitive factors affect your organic search performance. Learn the systematic way to solve your SEO issues.
Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down?
A report reveals the business impact of Coronavirus in the US, including which categories are up and which are down.
Safari Announces Full 3rd Party Cookie Blocking
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond
Here are seven ways COVID-19 seems to be affecting SEO metrics and how we should consider responding.
What Is a Competition Analysis?
Learn the elements of a successful competition analysis, and how to use it to assess any website in any industry.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.