Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down?
A report reveals the business impact of Coronavirus in the US, including which categories are up and which are down.
Safari Announces Full 3rd Party Cookie Blocking
Safari announced full 3rd party cookie blocking, two years ahead of Chrome. May affect advertisers.
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond
Here are seven ways COVID-19 seems to be affecting SEO metrics and how we should consider responding.
What Is a Competition Analysis?
Learn the elements of a successful competition analysis, and how to use it to assess any website in any industry.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
How to Find Unnatural Links to Your Site & What to Do About Them
What is an unnatural link and how do you fix them? Find the answers here.
Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
How much did Google’s featured snippet update impact clicks and click-through rate? Here are some surprising (and unsurprising) conclusions.
3 Worthy, Measurable, Growth-Centered Content Marketing Goals
Do you have content marketing goals? Focus on these three growth-centered goals that you should measure right now.
How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Understanding the Role of a Technical SEO Audit
Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
3 Types of Keyword Tracking
Here are three different types of keyword tracking techniques that can take you from beginner to pro.
Answer All the Important Questions: Actionable Tasking
This guide shows how and where to answer all the important questions visitors have.
What Is the Best Way to Track Organic Conversions?
The nuance of measuring organic conversions is much more complex. Here’s why.
How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
These tips can help SEO agencies write better proposals that prove value and eliminate client concerns.
When to Use Data Science in SEO
Here’s how data science intersects with search and why SEO pros must learn more about AI and machine learning.
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How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]
Learn how to use Google’s query formula in order to build link analysis dashboards in Google sheets.
Google Launches a Hub for Top Trending Product Searches
Google has launched a home on the web for marketers to discover the top trending product searches across different categories.
Google Reveals Top Trending Searches of 2019
Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by...
How Your Digital Agency Can Leverage Client Reports to Prove Value
Here’s how top digital agencies are leveraging reports to prove value and find up-selling opportunities.
63% of Consumers Don’t Know How Search Results Are Categorized
A study of US consumers shows that many don’t fully understand what goes into ranking web pages in search results.
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
Use this formula if you need to justify the investment on SEO and content over paid search.
Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.
A 50-Point Audit for Getting Started with Local SEO
This local SEO checklist covers 50 on-site and off-site points you need to audit.
New Report Reveals the 3 Trends Shaping Email Marketing in 2020
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020.
Google Reveals the Top Halloween Costume Searches for 2019
Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.
4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links
Avoid making costly mistakes when disavowing links. Here are four key mistakes to avoid in the disavowing process.
How to Uncover Powerful Data Stories with Python
Discover how you can come up with powerful visualization and data stories by piggybacking on other popular data visualizations.