Patent: Google Going Old School with Local SEO, But In A New Way
Understand key passages from Google’s new patent for tracking users in brick-and-mortar stores.
How Search Engines Crawl & Index: Everything You Need to Know
Want search engines to find your new and updated content faster? Here are four ways to do it.
What Is Universal Search?
Learn why Google’s Universal Search results are important, where Universal Search is going, and what it means for you.
How Search Engines Answer Questions
Learn how search engines understand and categorize queries to provide the best possible answer for users.
How Search Engines Display Search Results
Let’s look at how Google displays search results and the main components of a generic search engine results page (SERP).
I’m an Ad & You Can, Too! (Or: How to Look Successful When You’re Struggling)
Have you ever felt like a manufactured version of the person you want others to see? You aren’t alone.
How Search Engines Rank Pages
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI
Check out these three Google and Bing Ads features and tips on how you can use them right now.
A Small Business Owner’s Guide to SEO
Are you a small business owner? Make sure you understand these SEO principles and how they impact your strategies.
What Are Entities & Why They Matter for SEO
This post explores why entities are the single most important concept to understand in SEO right now.
7 Essential SEO Browser Extensions & Plugins
Save time and improve your SEO performance with these seven essential browser extensions and plugins.
11 Things You Must Know About Google’s 200 Ranking Factors
The idea of 200 Google ranking factors is a popular SEO myth. Here’s what we actually can know and confirm.
How User Behavior In Search Works: Everything You Need to Know
How does user behavior impact search? Columnist Dave Davies explores this question in his series on how search engines work.
A Beginner’s Guide to SEO in a Machine Learning World
Here’s how to think about link building, content, and technical SEO as we enter a brave new machine learning world.
How Machine Learning in Search Works: Everything You Need to Know
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
How Search Engine Algorithms Work: Everything You Need to Know
A search algorithm is actually a massive collection of other algorithms. Here’s how it all works.
What Is Topical Authority: Everything You Need to Know
Learn what topical authority is, how to build it, and why it may only bring short-term gains.
21 Experts Share Their Single Best Piece of SEO Advice
Some of the most brilliant and inspiring people in search share their single best piece of SEO advice with you.
Meet the 7 Most Popular Search Engines in the World
Here are seven of the most popular search engines, a brief exploration of each, and valuable optimization tips.