SEOs, it’s time to start getting ready now for the holidays. Here’s how you can plan ahead.
Understand key passages from Google’s new patent for tracking users in brick-and-mortar stores.
Want search engines to find your new and updated content faster? Here are four ways to do it.
Have you ever felt like a manufactured version of the person you want others to see? You aren’t alone.
Check out these three Google and Bing Ads features and tips on how you can use them right now.
The idea of 200 Google ranking factors is a popular SEO myth. Here’s what we actually can know and confirm.
How does user behavior impact search? Columnist Dave Davies explores this question in his series on how search engines work.
Here’s how to think about link building, content, and technical SEO as we enter a brave new machine learning world.
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
A search algorithm is actually a massive collection of other algorithms. Here’s how it all works.
Learn what topical authority is, how to build it, and why it may only bring short-term gains.