The idea of 200 Google ranking factors is a popular SEO myth. Here’s what we actually can know and confirm.
How does user behavior impact search? Columnist Dave Davies explores this question in his series on how search engines work.
Here’s how to think about link building, content, and technical SEO as we enter a brave new machine learning world.
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
A search algorithm is actually a massive collection of other algorithms. Here’s how it all works.
Learn what topical authority is, how to build it, and why it may only bring short-term gains.
Want search engines to find your new and updated content faster? Here are five ways to do it.
Some of the most brilliant and inspiring people in search share their single best piece of SEO advice with you.
Here are seven of the most popular search engines, a brief exploration of each, and valuable optimization tips.
Here are five real dangers of blindly chasing the latest Google algorithm update.
While Google’s Caffeine Update had little direct impact on rankings, it set the stage for some massive changes to follow.
Understanding how Google’s algorithms work together now and in the future will help you better optimize your websites for search.