Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO
Explore the influence of AI on user interactions. Does it enhance experiences or compromise authenticity? Delve deeper to uncover insights.
About
Jenn Mathews is the thought industry expert in Enterprise SEO. Also know as the SEOGoddess since 2004, Jenn is currently GitHub’s SEO Manager; previously directing large teams across global organizations as Groupon’s Senior Manager, SEO, Nordstrom’s SEO Manager, and as an individual contributor in management and director level for ADP, Concur, and Classmates.com.
While specializing in technical SEO dealing with large complex data sets, her work with enterprise companies has made her an expert in technical SEO and developing roadmaps championing SEO within a complex organization.
Jenn Mathews has a history of mentoring up and coming SEOs and Marketers in the industry. She has organized and managed the Search and Social® Hawaii events and EmMeCon Emerging Media® Conferences in the past. She brings her experience and knowledge to clients part time as a Seattle SEO consultant for enterprise sites under seogoddess.com. Now sharing her expertise and experience with the Search Engine Journal audience with a goal of bringing the complex world of enterprise level SEO to light hoping to ease the transition SEOs make as they advance their careers from agency or consultants to in-house SEO.
Articles
Navigating The SEO Career Landscape: Degrees, Myths, And Realities
Learn from a seasoned SEO professional about career paths, challenges, and opportunities for success in this indispensable industry.
Choosing the Right SEO Agency for Enterprise SEO
Looking to partner with an SEO agency to manage your enterprise website? Here are things to consider if you want to choose the right agency.
How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review
Using an enterprise SEO platform can increase efficiency while managing organic search. This is a list of the top enterprise SEO marketing tools.
20 Things I Learned From 20 Years of Working in the SEO Industry
A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
How to Plan Your 2021 Enterprise SEO Strategy
Use this comprehensive guide to plan your enterprise SEO strategy – from foundational aspects to cross-team communication as well as teams and tools.
The 4 Pillars of Enterprise SEO Success
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here’s why.
Top 5 Challenges of Enterprise SEO
Enterprise SEO poses many unique and large challenges. Learn all about five big challenges you will face when working in an enterprise environment.
Has Your Company Reached the Enterprise SEO Level? How to Know
As your SEO career advances, the complexity of the sites you manage will grow. Here’s how to know when you’ve reached enterprise SEO.
15 Most Common Enterprise SEO Job Requirements
Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals.
Enterprise SEO: Communication Within Your SEO Teams
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
How to Use GitHub for Enterprise SEO
From easy-to-update GitHub Pages to tools that simplify collaboration across large organizations, here are some ways GitHub can support enterprise SEO.
Why Enterprise SEO Needs a Champion
Looking for better results in your enterprise SEO efforts? Start by identifying your “champions.” Here’s how.
Knowing When & How to Hire an Enterprise SEO Expert
Here’s how to know if your organization needs support from an enterprise SEO agency or an enterprise SEO consultant.
How You Should or Shouldn’t Use Synonyms for SEO
Read on to understand when and when not to use synonyms for SEO.
The Difference Between an SEO Bug & a Feature Request
Here’s how to understand the difference between a bug and a feature request when approaching enterprise SEO issues.
Local SEO for Enterprise Sites From 2004 to 2019
Optimizing your enterprise website for local search? Here’s a checklist to follow.
How & Why Google’s Neural Matching Is Impacting Your Site
Discover how Google’s neural matching algorithm might be affecting your website.
What Is Rank Transition & What Does It Mean for SEO?
Learn what rank transition is, according to Google’s Ranking Documents patent, and what it means for SEO.