SEO Manager at Groupon
SEO Manager at Groupon

About

Jenn Mathews has been optimizing websites successfully for 20 years. Currently Groupon's Senior Manager, SEO and previously Nordstrom's SEO Manager leading the SEO team. Jenn has extensive experience with Enterprise level SEO with large corporations as well as many medium sized companies, and startups with complex data driven sites, campaigns and tight budgets. She has a proven track record of increasing traffic by over 85% growing SEO to the largest channel within an organization making up 80%-90% of the revenue and increased conversion rates by over 20%.

While specializing in technical SEO dealing with large complex data sets, Jenn's work with enterprise companies has made her an expert at developing roadmaps and championing SEO within the organization. Jenn is experienced in working with engineering, creative and communicating progress and needs to upper level executives.

Jenn Mathews enjoys helping up and coming SEOs and Marketers in the industry. She has organized and managed the Search and Social® and EmMeCon Emerging Media® Conferences in the past. Jenn brings her experience and knowledge to clients part time as an individual consultant under jennmathewsconsulting.com. Now sharing her expertise and experience with the Search Engine Journal audience.

I am awesome at

SEO, International SEO, Technical SEO, Local Search

Favorite Tools

MOZ, Ahrefs, Spyfu, DeepCrawl, Yoast, Botify, Google Analytics, TextBroker, Google Keywords Planner, Copyscape, Medium, Hootsuite, Slideshare, Mailchimp, Google docs

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