Jenn Mathews is the thought industry expert in Enterprise SEO. Also know as the SEOGoddess since 2004, Jenn is currently GitHub’s SEO Manager; previously directing large teams across global organizations as Groupon’s Senior Manager, SEO, Nordstrom’s SEO Manager, and as an individual contributor in management and director level for ADP, Concur, and Classmates.com.
While specializing in technical SEO dealing with large complex data sets, her work with enterprise companies has made her an expert in technical SEO and developing roadmaps championing SEO within a complex organization.
Jenn Mathews has a history of mentoring up and coming SEOs and Marketers in the industry. She has organized and managed the Search and Social® Hawaii events and EmMeCon Emerging Media® Conferences in the past. She brings her experience and knowledge to clients part time as a Seattle SEO consultant for enterprise sites under seogoddess.com. Now sharing her expertise and experience with the Search Engine Journal audience with a goal of bringing the complex world of enterprise level SEO to light hoping to ease the transition SEOs make as they advance their careers from agency or consultants to in-house SEO.
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
Using an enterprise SEO platform can increase efficiency while managing organic search. This is a list of the top enterprise SEO marketing tools.
A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
As your SEO career advances, the complexity of the sites you manage will grow. Here’s how to know when you’ve reached enterprise SEO.
Learn best practices for establishing effective communication lines and coordination between SEO teams in an enterprise setting.
Here’s how to know if your organization needs support from an enterprise SEO agency or an enterprise SEO consultant.
Here’s how to understand the difference between a bug and a feature request when approaching enterprise SEO issues.
Discover how Google’s neural matching algorithm might be affecting your website.
Learn what rank transition is, according to Google’s Ranking Documents patent, and what it means for SEO.