About

Jeff Ferguson is a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles and an instructor at UCLA Extention where he leads classes in Advanced Digital Marketing and Search Engine Optimization.

I am awesome at

SEO, Social Media, PPC, Content Marketing, Entrepreneurism, Media Planning, Paid Search Advertising, Programmatic Media

Favorite Tools

MOZ, Ahrefs, Google Analytics, Google Keywords Planner, HARO, Buffer, Asana, Google docs, Evernote

Marketing Analytics·SEO

Emergence: The Scientific Concept All SEO Pros Should Understand

Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.

Jeff Ferguson
9/8/2020
2.3K Reads
7 min read

Careers & Education·SEO

Do We Have the Math to Truly Decode Google’s Algorithms?

This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.

Jeff Ferguson
7/15/2020
4.0K Reads
20 min read

Careers & Education·Digital Experience

The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic

During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.

Jeff Ferguson
5/20/2020
8.2K Reads
10 min read

SEO

Are Google’s Featured Snippets Stealing Clicks? It’s Complicated

Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in on the subject.

Jeff Ferguson
3/11/2020
2.9K Reads
10 min read

An Introduction to SEO Basics

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