Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns.
About
As a cerebral creative, Jonathan loves developing ideas to help companies drive digital ad campaign performance.
His expertise includes lead generation, paid social, paid search, programmatic display and an affinity for Google Ads. Jonathan assists businesses across multiple verticals in building, managing and optimizing campaigns to achieve efficiency and growth.
With an extensive background in video production and strategic marketing, this field veteran brings a unique client-first perspective to digital advertising.
When this Minnesota native isn’t formulating advanced paid search strategies to keep companies ahead of the competition, he’s exploring personal business ventures.
Articles
Google Ad Customizers: The How & Why
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
5 Reasons To Learn To Code Google Ads Scripts Now
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how.