12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Adam Proehl
Partner & Co-Founder
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Adam is a Partner & Co-Founder at NordicClick Interactive in Minneapolis. He’s an 20 year veteran of the online marketing world who cut his teeth for a global e-commerce provider in the late 90’s before moving to the agency world in 2007.
Adam has spoken at several industry conferences and events including SES, SMX, Pubcon, OMS, eMetrics, & MN Search. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
Articles
9 Things To Optimize On An Ecommerce Site To Drive Sales
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration).
103 Small Business Marketing Ideas To Help You Grow
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today.
10 Classic Tips to Write Effective Google Ads Copy
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.
15 Essential Communication Skills For Digital Marketers
Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you’ll need to succeed.
7 Interview Questions for Hiring the Right PPC Manager
Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.
3 Important Considerations for Your PPC Leads
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.
PPC Today – Letting Go of What We Were Taught
The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.
Top 10 Must-Try PPC Tactics for Paid Search Success
Want your paid search campaigns to be effective? Here are 10 must-try tactics to boost your PPC performance.
Simple Ways to Delight Your First-Time Visitors: 6 Dos & 4 Don’ts
Here are six things you should ALWAYS do and four things you should NEVER do to delight first-time visitors.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Here’s how to improve your ecommerce PPC and get qualified searchers with high purchase intent to click on your ad.
What You Need to Know About PPC Budgets & Bidding
Learn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.