Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
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[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Using Google Merchant Center Next For Competitive Analysis
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure.
10 Tips On How To Rock A Small PPC Budget
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Media Planning: 4 Tips For Planning Your Digital Media Mix
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process.
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Key Levers To Steer AI in Performance Max And Boost Results
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
PPC Strategies For 2024: Insights From Over 16,000 Businesses
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.