Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
Tips For Running Competitor Campaigns In Paid Search
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.
Why CMOs Should Rethink ROAS As A North Star Metric
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Study: Advanced Personalization Linked To Higher Conversions
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.
Why Your PPC Structure Should Mirror Your Business Model
When PPC structure mirrors the business model, reporting gets easier, budgets make sense, and results actually matter. Here’s a practical guide.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.
Google Launches Offerwall To Expand Monetization Options
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.
Why Brand Advertising Matters For Paid Media Performance
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
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[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Using Google Merchant Center Next For Competitive Analysis
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure.
10 Tips On How To Rock A Small PPC Budget
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.