Melissa Mackey

Search Supervisor at gyro

Melissa Mackey

Search Supervisor at gyro

About
I am awesome at

About

Melissa Mackey is currently Search Supervisor at gyro, A Merkle Company. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

I am awesome at

PPC

Paid Search

A Complete Guide to Google Ads Editor

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.

Melissa Mackey
10/8/2021
3.2K Reads
14 min read

Paid Search

10 Tips for a Fresh Start After a Google Ads Account Takeover

Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.

Melissa Mackey
4/9/2021
6.1K Reads
9 min read

Paid Search

What Is Click-Through Rate & Why CTR Is Important

Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.

Melissa Mackey
2/16/2021
46K Reads
6 min read

Paid Search

PPC & the B2B Buyer Journey: A Primer

Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.

Melissa Mackey
10/2/2020
2.8K Reads
9 min read

Paid Search

Close Variants Are Like Click Fraud – Here’s Why

Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.

Melissa Mackey
4/3/2020
1.8K Reads
5 min read

A Complete Guide to On-Page SEO

About

I am awesome at

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