Melissa Mackey

Search Supervisor at gyro

Melissa Mackey

Search Supervisor at gyro

About
I am awesome at

About

Melissa Mackey is currently Search Supervisor at gyro, A Merkle Company. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

I am awesome at

PPC

Paid Search

10 Tips for a Fresh Start After a Google Ads Account Takeover

Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.

Melissa Mackey
4/9/2021
5.3K Reads
9 min read

Paid Search

What Is Click-Through Rate & Why CTR Is Important

Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.

Melissa Mackey
2/16/2021
38K Reads
6 min read

Paid Search

PPC & the B2B Buyer Journey: A Primer

Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.

Melissa Mackey
10/2/2020
2.7K Reads
9 min read

Paid Search

Close Variants Are Like Click Fraud – Here’s Why

Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.

Melissa Mackey
4/3/2020
1.6K Reads
5 min read

Core Web Vitals: A Complete Guide

About

I am awesome at

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