Melissa Mackey

Search Supervisor at gyro

Melissa Mackey

Search Supervisor at gyro

About
I am awesome at

About

Melissa Mackey is currently Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. She's been doing PPC since the dawn of AdWords in 2002.

I am awesome at

PPC

Paid Search

Close Variants Are Like Click Fraud – Here’s Why

Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.

Melissa Mackey
4/3/2020
1.2K Reads
154 shares

Paid Search

What Is Click-Through Rate & Why CTR Is Important

Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.

Melissa Mackey
3/25/2019
16K Reads
633 shares

Content Marketing: The Ultimate Beginner's Guide to What Works

About

I am awesome at

Subscribe to SEJ