Melissa Mackey

Search Supervisor at gyro

Melissa Mackey

Search Supervisor at gyro

About
I am awesome at

About

Melissa Mackey is currently Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. She's been doing PPC since the dawn of AdWords in 2002.

I am awesome at

PPC

Paid Search

PPC & the B2B Buyer Journey: A Primer

Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.

Melissa Mackey
10/2/2020
2.1K Reads
9 min read

Paid Search

Close Variants Are Like Click Fraud – Here’s Why

Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.

Melissa Mackey
4/3/2020
1.4K Reads
5 min read

Paid Search

What Is Click-Through Rate & Why CTR Is Important

Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.

Melissa Mackey
3/25/2019
26K Reads
6 min read

An Introduction to SEO Basics

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