Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job.
Melissa Mackey
Associate Director of Paid Search
Company
Follow Me
Expertise
Favorite Tools
About
Melissa Mackey is currently Associate Director of Paid Search at MerkleB2B. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.
Articles
A Complete Guide to Google Ads Editor
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.
10 Tips for a Fresh Start After a Google Ads Account Takeover
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
What Is Click-Through Rate & Why CTR Is Important
Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.
PPC & the B2B Buyer Journey: A Primer
Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.
Close Variants Are Like Click Fraud – Here’s Why
Close variants are driving irrelevant traffic that’s akin to click fraud. Here’s what PPC advertisers and marketers can do.