Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.
Performance Max: 7 PPC Community & Google Team Insights
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
How To Unlock Better Google Data Studio Segments Using “CASE”
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.
4 Types of Earned Media & Who Is Doing It Right
Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.