Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SMX Advanced, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
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