6 Growth Marketing Best Practices for Higher SEM Profitability
Follow these best practices to maximize the reach, impact, and value of your paid search campaigns with bottom-line results.
Learning Strategist at Bing Ads / Microsoft
Learning Strategist at Bing Ads / Microsoft
About
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, Zenith Conference and Bing Ads Connect conferences.
I am awesome at
Local Search, Social Media, PPC, Blogging
Favorite Tools
SEMRush, Spyfu, Yoast, Google Analytics, Unbounce, Medium, Hootsuite, Slideshare, TweetDeck, Google docs
There is Still Time to Make Your Holiday PPC Campaigns Even Better
Learn how you can improve your holiday PPC campaigns for the final days of December shopping.
- John Lee
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