John Lee

Learning Strategist at Microsoft Advertising

John Lee

Learning Strategist at Microsoft Advertising

About
I am awesome at
Favorite Tools

About

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Microsoft Advertising clients. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SMX Advanced, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.

I am awesome at

Local Search, Social Media, PPC, Blogging

Favorite Tools

SEMRush, Spyfu, Yoast, Google Analytics, Unbounce, Medium, Hootsuite, Slideshare, TweetDeck, Google docs

Paid Search

5 Practical Tips to Step Up Your Audience Targeting Game

Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.