John Lee

Head of Evangelism at Microsoft Advertising

John Lee

Head of Evangelism at Microsoft Advertising

About
I am awesome at
Favorite Tools

About

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SMX Advanced, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.

I am awesome at

SEO, Local Search, Social Media, PPC, Content Marketing, Blogging

Favorite Tools

SEMRush, Spyfu, Yoast, Google Analytics, Wordstream, Google Keywords Planner, Unbounce, CrazyEgg, LeadPages, Medium, Bit.ly, Buffer, Canva, Hootsuite, Slideshare, TweetDeck, Mailchimp, Asana, Google docs, Evernote

Paid Search

Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities

Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.

John Lee
12/11/2020
1.5K Reads
6 min read

Paid Search

5 Practical Tips to Step Up Your Audience Targeting Game

Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.