Heather Campbell, Author at Search Engine Journal

About

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.

At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.

Articles

How To Start Optimizing Your Offline Conversions With Google Ads [Webinar]

Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns.

2 min read
735 Reads
Jun 8, 2023

SEO
Webinar

Why U.S. Brands Lose $2.4B A Year From Local Invisibility

Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.

3 min read
1.6K Reads
Jun 7, 2023

3 Steps To Building A Winning Holistic Search Strategy

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.

4 min read
2.2K Reads
May 26, 2023

Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now.

2 min read
1.3K Reads
May 24, 2023

SEO
Webinar

How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint

Discover how even small teams have been able to build 1,000 backlinks per month.

4 min read
6.1K Reads
May 23, 2023

Webinar
PPC

3 Simple Google Ads Tweaks That Immediately Boost Sales

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.

6 min read
5.3K Reads
May 3, 2023

Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand

Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap!

4 min read
1.3K Reads
Apr 21, 2023

SEO
Webinar

5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy

Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now!

4 min read
2.6K Reads
Apr 20, 2023

Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit

Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.

4 min read
3.1K Reads
Apr 19, 2023

How A Customer Journey Influences Your Content Strategy

Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads.

5 min read
3.8K Reads
Mar 17, 2023

5 Ways To Combine SEO & SEM For More Effective Marketing ROI

Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.

3 min read
5.3K Reads
Mar 1, 2023

Content
SEO

How To Predict Your SEO Success: A 5-Step Formula To Help You Win

Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords.

3 min read
4.3K Reads
Feb 23, 2023

How To Build A Winning MarTech Stack In 2023

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance.

4 min read
1.3K Reads
Nov 18, 2022

How To Hire Top SEO & Content Marketing Talent In 2023

Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you.

4 min read
1.2K Reads
Nov 10, 2022

SEO
Webinar

Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth

Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy.

3 min read
4.2K Reads
Nov 4, 2022

Content
SEO

How To Adapt To Google’s Helpful Content & Core Updates

Explore how you can improve existing content in the same ways you’re approaching new editorial content.

4 min read
5.1K Reads
Oct 26, 2022

6 Keys Your Business Needs To Win With Your Marketing Agency

Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.

4 min read
1.1K Reads
Oct 19, 2022

Content
SEO

New SEO Strategies: 3 Steps To Perfect SEO Content Creation

Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar.

4 min read
6.2K Reads
Oct 13, 2022

Measuring Marketing Effectiveness: What You Need To Know

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.

4 min read
2.3K Reads
Oct 7, 2022

SEO
Webinar

Real-World SEO: How People Search, Shop & Buy Online

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions.

4 min read
2.5K Reads
Sep 28, 2022

Content
SEO

6 Keys To Effective Content That Ranks High On SERPs Right Now

Get 6 key insights on how to write and distribute content that boosts traffic and conversions.

4 min read
5.1K Reads
Sep 14, 2022

How To Forecast SEO Outcomes With Better Precision & Transparency

Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now.

4 min read
2.9K Reads
Sep 8, 2022

Content
SEO

Level Up Your Content Strategy – 5 Steps To SEO Success

Get the keys to getting new prospects and distinguishing your brand in a cluttered market.

4 min read
5.9K Reads
Aug 31, 2022

SEO
Webinar

Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for.

4 min read
5.2K Reads
Aug 16, 2022

SEO
Webinar

How To Scale Your Enterprise SEO Program

Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level.

4 min read
3.0K Reads
Jul 29, 2022

Small Business Marketing: How To Safely Try New Strategies

How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit.