Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Walsh and guest John Shehata.
Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries
Google Fixes AI Mode Traffic Attribution Bug
Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics.
Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority.
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do”
B2B Brand: Why It Matters More Than You Think
A clear look at what makes a brand: purpose, perception, trust, value, and the role each plays in building long-term business equity and loyalty.
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.
Google I/O 2025: The Background Google Didn’t Tell You
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye.
Google’s Official Advice On Optimizing For AI Overviews & AI Mode
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.
Google Expands AI Features in Search: What You Need to Know
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.
Google Gemini Upgrades: New AI Capabilities Announced At I/O
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy.
Does Google’s AI Overviews Violate Its Own Spam Policies?
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
Amazon Sellers: Inventory Management Tips For 2025
Amazon’s updated FBA rules reward tight inventory control. This guide breaks down IPI scores, storage fees, and tactics to keep your business running smoothly.
Google Launches Generative AI Certification With Free Training
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume?
Create Your Own ChatGPT Agent For On-Page SEO Audits
Create your own ChatGPT agent to streamline your SEO audits and analyze website elements like page structure. Here’s how.
The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For
A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers.
Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO
Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
Google Links To Itself: 43% Of AI Overviews Point Back To Google
Google’s AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data.
U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI
U.S. Copyright Office report identifies copyright risks at every step of generative AI training and deployment
Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives
Google Ads’ built-in AI tool promises convenience, but how does it compare to third-party solutions in key creative tasks?
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively.
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Join us for a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.
Why Meaning Matters Most In Branding (And How To Build It)
Discover why building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers.
New AI Models Make More Mistakes, Creating Risk for Marketers
New AI systems are less accurate than older versions, with error rates up to 79%. Learn why this happens and how to protect your brand.
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships.
Google Expands AIO Coverage In Select Industries
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries.