Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important
Anthropic’s Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done.
Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work
Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility.
89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes
Kevin Indig’s data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named.
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)
Perplexity never skips the web, so every query is winnable. Here’s what its live answer stream reveals about citations, video, and local.
Google’s Open Knowledge Format Adds Five Trust Signals
Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious’ findings in this insightful report.
Amazon Left US Google Shopping A Year Ago & Never Came Back
Amazon pulled out of U.S. Google Shopping in July 2025 and still hasn’t returned. Here’s what a year of auction data reveals for retailers.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
ChatGPT Links Out Most On Travel Queries, Data Shows
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.
Google Ads Adds Target-Based Bidding For Ecommerce Campaigns
Google’s August 17 update pushes budget-limited Target CPA and Target ROAS campaigns toward their stated targets, risking higher costs unless advertisers audit and adjust first.
Charging AI Bots Decides Which Agents Can Still Cite You
AI bot paywalls are framed as new income. The real question is which AI answers you’re willing to disappear from.
Google Data Compares Gemini & AI Mode Use Against Daily Life
Google’s new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
AI Browsers Are Backward Because Agents Never Needed The Visual Layer
OpenAI killed Atlas because AI browsers were always a workaround. The real fix is a website machines can actually read.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead.
Pichai Says Google Needs Gemini 4 To Compete At The Frontier
On Alphabet’s Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn’t reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence.
Designing A Measurement Framework Before You Touch GA4
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items
AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets in 2027.
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.
Google AI Mode Is Citing More Google-Hosted Pages
New data shows Google is now AI Mode’s second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.
AI Answers About Your Locations Are Often Wrong – Check Before Customers Do
Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms.
MCP For Marketers: What To Connect First & Why Your Data Wins
Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness.
How To Measure AI Search Visibility
AI visibility tools count citations. Citations aren’t recommendations. Here’s what to measure instead, and why the gap keeps widening.
Google Claims AI Search Sends Quality Clicks, Without Sharing Data
Google’s Nick Fox said AI features in Search send billions of clicks to websites weekly, alongside Google’s daily count. Neither figure can be checked.
Google Faces Class Action Over Books Used To Train Gemini
Publishers allege works supplied to Google Books, Play Books and Scholar were used to train Gemini without permission. No court has ruled on the claims.
Avinash Kaushik Says Renegotiate Now – SEO Fees 25% To 75% Lower
A contract built around activity always rewards more activity. Here’s how to renegotiate your agency SOW around judgment and verified revenue instead.