Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
The Gap Between AI’s Heartwarming Ads And Its Real Goal: Your Job
Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying.
“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy
About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to...
Google’s Mueller On Why AI-Built Websites Miss SEO Basics
AI tools can build websites fast, but Mueller says they won’t set up your canonicals, sitemaps, or robots.txt unless you tell them to.
The ROI Problem With AI Traffic Nobody Is Measuring Correctly
AI visibility ROI can’t be measured in clicks because clicks were never part of the design. Here’s the framework shift before the spreadsheet catches up.
7 Common AI Website Mistakes That Are Easy To Avoid
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with...
Bing Reveals What Grounding Means For AI Search Visibility
Microsoft’s Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.
Google’s AI Search Now Shows More Links: What SEOs Need to Know
Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences.
The Whole Point Was The Mess
GEO vendors are selling the same SEO playbook with a new acronym. The academic paper they cite actually points the other way.
How AI Will Transform PR’s Role In SEO Strategy Over The Next 2 Years
AI search engines surface the same brands regardless of which sources they cite. PR and SEO professionals need to stop pretending those are different jobs.
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
Google Sued For AI Overview Misinformation
A lawsuit alleges Google’s AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.
Google Disputes AI Threat To Search While Industry Insiders Predict Mass Job Losses
Google celebrates AI search growth while industry insiders warn of widespread job displacement.
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing)
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in...
New Optmyzr Data: Google Ads Engagement Jumps While Efficiency Stays Flat
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
How Ecommerce Brands Should Run Performance Max Campaigns In 2026
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
Google Shares Insight On Black Box AI Models In Search
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search.
Your Website Is A Source, Not A Megaphone
AI-driven consumption is forcing brands to rethink content structure, clarity, and portability beyond traditional page-based experiences.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field.
![ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-3-56-760x400.webp)
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
AI Search Click Patterns Reveal Local Domain Advantage
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.
Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.
The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching
Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses.
How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox
Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information.
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors.
OpenAI Crawl Activity Tripled Since GPT-5, Data Shows
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases
In this 60-minute tell-all webinar, SEJ webinar experts show you how to make your B2B webinar program your best performing lead gen channel.
The Fully Non-Human Web: No One Builds The Page, No One Visits It
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement.
Google’s Updates Push Search Further Into Task Completion
Google’s latest Search updates push further into task completion. The reporting surfaces businesses rely on haven’t kept pace.
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google Ads Posts GEO Partner Manager Role
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.