Motoko Hunt

President, International Search Marketing at AJPR

VIP Contributor

Motoko Hunt

President, International Search Marketing at AJPR

About
I am awesome at

About

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

I am awesome at

SEO, International SEO, Technical SEO, PPC, Content Marketing

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International SEO Strategy for Non-Dominant Language Audiences

International Search

International SEO Strategy for Non-Dominant Language Audiences

International SEO Strategy for Non-Dominant Language Audiences

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

Motoko Hunt
3/30/2021
3.1K Reads
5 min read

5 Benefits of a Standardized Global URL Structure

International Search

5 Benefits of a Standardized Global URL Structure

5 Benefits of a Standardized Global URL Structure

Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.

Motoko Hunt
10/30/2020
1.8K Reads
6 min read

3 Tips for Keyword Research & Content Localization Success

Content Marketing·International Search

3 Tips for Keyword Research & Content Localization Success

3 Tips for Keyword Research & Content Localization Success

Keyword research and content localization are crucial for the SEO success of international websites. Learn proven tips to keep your campaigns in good shape.

Motoko Hunt
7/31/2020
4.2K Reads
6 min read

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

International Search

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.

Motoko Hunt
5/29/2020
2.2K Reads
7 min read

4 Hidden Hreflang Challenges for International SEO

International Search

4 Hidden Hreflang Challenges for International SEO

4 Hidden Hreflang Challenges for International SEO

Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

Motoko Hunt
1/31/2020
2.4K Reads
7 min read

Global vs. Local Websites: Which Is Right for You?

International Search·Web Development

Global vs. Local Websites: Which Is Right for You?

Global vs. Local Websites: Which Is Right for You?

To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind.

Motoko Hunt
10/31/2019
5.2K Reads
8 min read

3 Tips for Managing Global Search Projects

International Search

3 Tips for Managing Global Search Projects

3 Tips for Managing Global Search Projects

Learn key tips to overcome three big challenges that most companies face with their global search projects.

Motoko Hunt
8/30/2019
961 Reads
6 min read

A Quick Guide to Non-Google Search & Display Ads in Asia

International Search·Paid Search

A Quick Guide to Non-Google Search & Display Ads in Asia

A Quick Guide to Non-Google Search & Display Ads in Asia

Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.

Motoko Hunt
5/30/2019
4.0K Reads
7 min read

4 Link Building Tips for International SEO

International Search·Link Building

4 Link Building Tips for International SEO

4 Link Building Tips for International SEO

Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.

Motoko Hunt
1/31/2019
3.4K Reads
7 min read

How to Use Machine Translation to Localize UGC for Global Websites

Content Marketing·International Search

How to Use Machine Translation to Localize UGC for Global Websites

How to Use Machine Translation to Localize UGC for Global Websites

Here’s how – and why – you should use machine translation to localize user-generation content for global websites.

Motoko Hunt
11/28/2018
1.6K Reads
7 min read

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

International Search

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.

Motoko Hunt
9/26/2018
3.4K Reads
6 min read

5 Content Management Tips for Global Websites

Content Marketing·International Search

5 Content Management Tips for Global Websites

5 Content Management Tips for Global Websites

These five proven tips will help you manage the content of your global website.

Motoko Hunt
7/25/2018
4.2K Reads
6 min read

Top-Level Domain & Other Restrictions for International SEO

International Search·SEO

Top-Level Domain & Other Restrictions for International SEO

Top-Level Domain & Other Restrictions for International SEO

Here are the things you need to consider when choosing a TLD for international SEO.

Motoko Hunt
5/23/2018
4.3K Reads
6 min read

5 Cost-Saving Tips for International SEO

International Search·SEO

5 Cost-Saving Tips for International SEO

5 Cost-Saving Tips for International SEO

Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.

Motoko Hunt
3/28/2018
1.6K Reads
6 min read

A Quick Guide to Getting Started in International SEO

International Search·SEO

A Quick Guide to Getting Started in International SEO

A Quick Guide to Getting Started in International SEO

Here are some key considerations if you’re looking to get started planning an International SEO strategy.

Motoko Hunt
2/6/2018
8.3K Reads
7 min read

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