VIP Contributor

Motoko Hunt

President, International Search Marketing

Email Author

Company

AJPR

Follow Me

Expertise

About

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Articles

Non-Search Engine Online Ad Options To Target Asia

Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.

6 min read
737 Reads
Oct 17, 2023

Key Considerations For A Global Content Calendar

Create a global content calendar to make your content workflow efficient and increase customer engagement.

6 min read
1.1K Reads
Aug 7, 2023

International Search

The Latest Search Engine Trends In Asia 2023

Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia.

7 min read
4.8K Reads
May 1, 2023

Global vs. Local Websites: Which Is Right For You?

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.

8 min read
16K Reads
Nov 5, 2022

4 Questions To Ask When Your Content Doesn’t Convert Globally

Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.

7 min read
2.1K Reads
Oct 24, 2022

SEO & Local Market Orientation For International Expansions

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.

6 min read
1.3K Reads
Jun 23, 2022

4 Important Business Benefits Of An International SEO Strategy

Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.

6 min read
3.3K Reads
Feb 15, 2022

International Search

Getting Started In International SEO: A Quick Reference Guide

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy.

9 min read
17K Reads
Feb 3, 2022

Hreflang Implementation: The 10 Biggest SEO Misconceptions

Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.

12 min read
19K Reads
Nov 4, 2021

3 Tips for Keyword Research & Content Localization Success

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.

5 min read
10K Reads
Sep 2, 2021

International Search

4 Reasons International SEO Fails (And How to Fix It)

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.

8 min read
5.6K Reads
Aug 31, 2021

International Search

5 Ways to Find New Customers & Grow Your Global Business

Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.

6 min read
13K Reads
Jul 13, 2021

International Search

International SEO Strategy for Non-Dominant Language Audiences

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

5 min read
5.8K Reads
Mar 30, 2021

International Search

5 Benefits of a Standardized Global URL Structure

Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.

6 min read
3.1K Reads
Oct 30, 2020

International Search

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.