International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
How To Leverage Expertise And Authority To Boost Your International Expansion
Uncover the power of E-E-A-T strategies in international ecommerce. Learn from a successful case and boost your online presence worldwide.
Effective SEO Management Structures For Multilingual And Multinational Websites
Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here’s what you should know.
Add Me To Search: How To Create Your Google People Card
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for.
How To Increase Localized Traffic To EU Domain Hosted In US
Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US.
Baidu Ranking Factors for 2024: A Comprehensive Data Study
Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements.
How To Use Market-Specific Conversion Tracking To Drive International SEO Success
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively.
Non-Search Engine Online Ad Options To Target Asia
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.
Google Designated A “Gatekeeper” Under EU Rules: What It Means
Google is designated a “gatekeeper” under EU’s new Digital Markets Act (DMA); here’s what that means and how it impacts Google products.
Key Considerations For A Global Content Calendar
Create a global content calendar to make your content workflow efficient and increase customer engagement.
GA4 Legal In Europe Following New Data Privacy Framework
New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still accountable for compliance.
Google Removes Canada News Links In Response To Online News Act, Bill C-18
Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.”
The Latest Search Engine Trends In Asia 2023
Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia.
Google Tests Blocking News Content For 4% Of Canadians
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18.
Yandex Data Leak: The Ranking Factors & The Myths We Found
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it.
How Google’s Helpful Content Update Affected News SEO In 12 Different Countries
Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.
Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control
Learn how to tackle campaign management at scale with these global SEO strategies.
Global vs. Local Websites: Which Is Right For You?
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.
4 Questions To Ask When Your Content Doesn’t Convert Globally
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.
9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
Top 5 Chinese Search Engines & How They Work
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first.
SEO Tips For Expanding Into German-Speaking Markets
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
Going International? Here’s What You Need To Know For Your Glocal SEO
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world.
Google, TikTok, & Others Agree To New EU Anti-Disinformation Code
Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission.
How Do I Structure A Global Site With Country-Specific Content?
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
Google Criticizes Canada’s Proposed “Link Tax”
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content.
Hreflang For Beginners: Getting Started With Multilingual Website Tags
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.
4 Key Areas Of International SEO Focus For Entering A New Market
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help.
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians.