International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
Google Removes Canada News Links In Response To Online News Act, Bill C-18
Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.”
The Latest Search Engine Trends In Asia 2023
Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia.
Google Tests Blocking News Content For 4% Of Canadians
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18.
Yandex Data Leak: The Ranking Factors & The Myths We Found
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it.
How Google’s Helpful Content Update Affected News SEO In 12 Different Countries
Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.
Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control
Learn how to tackle campaign management at scale with these global SEO strategies.
Global vs. Local Websites: Which Is Right For You?
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.
4 Questions To Ask When Your Content Doesn’t Convert Globally
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.
9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
Top 5 Chinese Search Engines & How They Work
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first.
SEO Tips For Expanding Into German-Speaking Markets
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
Going International? Here’s What You Need To Know For Your Glocal SEO
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world.
Google, TikTok, & Others Agree To New EU Anti-Disinformation Code
Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission.
How Do I Structure A Global Site With Country-Specific Content?
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
Google Criticizes Canada’s Proposed “Link Tax”
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content.
Hreflang For Beginners: Getting Started With Multilingual Website Tags
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.
4 Key Areas Of International SEO Focus For Entering A New Market
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help.
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians.
4 Important Business Benefits Of An International SEO Strategy
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.
25 Facts You Didn’t Know About Baidu
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu.
How Do I Rank Better Internationally In One Or Many Countries?
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location.
Hreflang Implementation: The 10 Biggest SEO Misconceptions
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.
Google Adds Presearch As A Default Option on Android in EU
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe.
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
How Spanish Transcreation Drives Marketing Success in Global Markets
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers.
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.
Top 4 Challenges for Brands Using International SEO Agencies
International search is complicated, dynamic, and multi-disciplinary. An experienced global SEO agency can help, with these tips for success.