International Search

Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.

International Search

Top 4 Challenges for Brands Using International SEO Agencies

By Adam Audette

International search is complicated, dynamic, and multi-disciplinary. An experienced global SEO agency can help, with these tips for success.

7 min read
1.5K Reads
Jun 23, 2021

News
SEO

Google Explains How to Target a Specific Country

By Roger Montti

John Mueller shares two ways to geotarget a specific country for ranking purposes

4 min read
31K Reads
May 29, 2021

How to Create SaaS Content for Increased Acquisition & Retention

By Zeph Snapp

Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. Here are ways to captivate, educate, convert, and maintain buyers.

11 min read
3.3K Reads
May 5, 2021

10 Biggest Differences Between Yandex & Google SEO

By Dan Taylor

The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.

10 min read
43K Reads
Apr 26, 2021

International Search

Implementing Hreflang on Multilingual Websites

By Dan Taylor

There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.

8 min read
25K Reads
Apr 5, 2021

International Search

International SEO Strategy for Non-Dominant Language Audiences

By Motoko Hunt

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

5 min read
5.5K Reads
Mar 30, 2021

Google vs Baidu: Key Differences in SEO Strategy

By Dan Taylor

Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.

6 min read
6.7K Reads
Mar 24, 2021

How to Align Your International Roadmap with Google Updates

By Thomas Bogh

International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here’s how to prioritize your roadmap.

8 min read
2.3K Reads
Mar 4, 2021

Proven Spanish PPC Keyword Research & Google Ads Targeting Tips

By Zeph Snapp

Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.

9 min read
3.0K Reads
Feb 2, 2021

YATI & ERNIE: Machine Learning in Yandex and Baidu

By Dan Taylor

Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.

6 min read
1.5K Reads
Jan 27, 2021

Google Reportedly Blocking Australian News From Search

By Matt G. Southern

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.

3 min read
11K Reads
Jan 15, 2021

International SEO for 2021 & Beyond: 9-Point Checklist for Success

By Thomas Bogh

To succeed in international SEO you need to have the right strategy. Here’s the guidance you need for successful international SEO execution in 2021.

9 min read
13K Reads
Jan 6, 2021

International Search

4 Key Takeaways from International SEO Conference Optimization

By Dan Taylor

International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.

6 min read
4.2K Reads
Dec 4, 2020

News
SEO

Google Combines Hreflang Signals from HTML & Sitemaps

By Matt G. Southern

Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.

3 min read
5.2K Reads
Nov 30, 2020

International Search

5 Benefits of a Standardized Global URL Structure

By Motoko Hunt

Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.

6 min read
2.9K Reads
Oct 30, 2020

How to Dominate SEO in Small Markets [CASE STUDY]

By Thomas Bogh

SEO tactics effective in large markets may not work well for all campaigns. Here’s how to approach SEO if you work on a smaller niche.

9 min read
16K Reads
Oct 9, 2020

International SEO Guide for Ecommerce: Optimizing Your Online Store

By Loren Baker

Learn the do’s and dont’s of international SEO for ecommerce websites, plus actionable tips and tools for when using popular ecommerce platforms.

10 min read
14K Reads
Aug 20, 2020

How to Build & Scale a Program for Global SEO Success

By Jake Adelman

Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization’s international SEO strategy in place.

10 min read
5.3K Reads
Aug 7, 2020

International Search

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

By Motoko Hunt

Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.

7 min read
4.8K Reads
May 29, 2020

News
Tools

Google Translate Widget is Free Again for Some Websites to Use

By Matt G. Southern

Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.