International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians.
4 Important Business Benefits Of An International SEO Strategy
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.
25 Facts You Didn’t Know About Baidu
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu.
How Do I Rank Better Internationally In One Or Many Countries?
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location.
Hreflang Implementation: The 10 Biggest SEO Misconceptions
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.
Google Adds Presearch As A Default Option on Android in EU
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe.
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
How Spanish Transcreation Drives Marketing Success in Global Markets
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers.
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.
Top 4 Challenges for Brands Using International SEO Agencies
International search is complicated, dynamic, and multi-disciplinary. An experienced global SEO agency can help, with these tips for success.
Google Explains How to Target a Specific Country
John Mueller shares two ways to geotarget a specific country for ranking purposes
How to Create SaaS Content for Increased Acquisition & Retention
Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. Here are ways to captivate, educate, convert, and maintain buyers.
10 Biggest Differences Between Yandex & Google SEO
The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.
Implementing Hreflang on Multilingual Websites
There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.
International SEO Strategy for Non-Dominant Language Audiences
Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
How to Align Your International Roadmap with Google Updates
International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here’s how to prioritize your roadmap.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.
Google Reportedly Blocking Australian News From Search
Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.
4 Key Takeaways from International SEO Conference Optimization
International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.
Google Combines Hreflang Signals from HTML & Sitemaps
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
5 Benefits of a Standardized Global URL Structure
Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.
![How to Dominate SEO in Small Markets [CASE STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/10/how-to-dominate-seo-in-small-markets-5f7de5ba707c7-760x400.webp)
How to Dominate SEO in Small Markets [CASE STUDY]
SEO tactics effective in large markets may not work well for all campaigns. Here’s how to approach SEO if you work on a smaller niche.
International SEO Guide for Ecommerce: Optimizing Your Online Store
Learn the do’s and dont’s of international SEO for ecommerce websites, plus actionable tips and tools for when using popular ecommerce platforms.
How to Build & Scale a Program for Global SEO Success
Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization’s international SEO strategy in place.
Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask
Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.
Google Translate Widget is Free Again for Some Websites to Use
Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.
![Everything Hreflang with Bill Hunt [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/sejshow-featured-image-5ea981f145a05-760x400.webp)
Everything Hreflang with Bill Hunt [PODCAST]
Hreflang is essential for international sites, yet often implemented badly. Bill Hunt talks about how to approach it the right way.