International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
9 Ways To Sell In China: Tips For Ecommerce Marketers
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
SEO Tips For Expanding Into German-Speaking Markets
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
SEO & Local Market Orientation For International Expansions
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
Going International? Here’s What You Need To Know For Your Glocal SEO
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world.
Google, TikTok, & Others Agree To New EU Anti-Disinformation Code
Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission.
How Do I Structure A Global Site With Country-Specific Content?
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
Google Criticizes Canada’s Proposed “Link Tax”
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content.
Hreflang For Beginners: Getting Started With Multilingual Website Tags
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.
4 Key Areas Of International SEO Focus For Entering A New Market
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help.
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians.
4 Important Business Benefits Of An International SEO Strategy
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.
25 Facts You Didn’t Know About Baidu
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu.
How Do I Rank Better Internationally In One Or Many Countries?
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location.
Hreflang Implementation: The 10 Biggest SEO Misconceptions
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.
Google Adds Presearch As A Default Option on Android in EU
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe.
4 Reasons International SEO Fails (And How to Fix It)
Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
How Spanish Transcreation Drives Marketing Success in Global Markets
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers.
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.
Top 4 Challenges for Brands Using International SEO Agencies
International search is complicated, dynamic, and multi-disciplinary. An experienced global SEO agency can help, with these tips for success.
Google Explains How to Target a Specific Country
John Mueller shares two ways to geotarget a specific country for ranking purposes
How to Create SaaS Content for Increased Acquisition & Retention
Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. Here are ways to captivate, educate, convert, and maintain buyers.
10 Biggest Differences Between Yandex & Google SEO
The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention.
Implementing Hreflang on Multilingual Websites
There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.
International SEO Strategy for Non-Dominant Language Audiences
Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
How to Align Your International Roadmap with Google Updates
International SEO professionals must adjust to constant algorithm updates affecting countries in different ways. Here’s how to prioritize your roadmap.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
YATI & ERNIE: Machine Learning in Yandex and Baidu
Google isn’t the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.