Top 8 Skills Every Great SEO Professional Needs to Succeed
Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here.
Does Using a Dropdown Menu Negatively Impact Page Authority?
Navigation and menus can either improve the site or do it harm. Learn more about how your site’s navigation affects SEO.
Will Older & Outdated Articles Hurt My SEO?
How to treat old articles depends on what type they are and the value they add to users. Learn how to correctly handle them here.
No, These 15 Things Are Not Ranking Factors for Google
Are social signals, accessibility, XML sitemaps, content length, and more actually Google Search ranking factors? Here’s what you need to know.
How Important Are XML & Image Sitemaps To Google?
Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column.
Why Search – and SEO – Is Important
The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things.
Ask an SEO: 3 HTML & Coding Questions Answered
This lightning round edition answers 3 reader questions on HTML and coding issues. Learn about button text, how many links are too much, and more.
Do Incognito Searches Affect SEO or Rankings
What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.
How Misspelled Keywords Affect SEO
Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.
When Should I Use a Canonical vs. a 301 Redirect?
Not sure when to use a 301 redirect vs. a canonical tag? Discover how to best use each method when managing duplicate content.
Should You Buy & Redirect Expired Domains?
Redirecting expired domains was a tried-and-true tactic in the old days SEO. But here’s why you shouldn’t count on it as an SEO tactic nowadays.
Can PageRank Predict the NHL Playoffs?
PageRank is really, really good at measuring the authority of webpages. But can it be used to predict the next NHL Stanley Cup champion?
Can an Automatic Reload Script Hurt SEO?
While reloading a script automatically doesn’t affect SEO, it’s still a bad idea overall. Here’s why it’s not worth the short-term revenue gains.
How to Deal with Paginated Pages
The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.
How to Handle Low Inventory Pages on Ecommerce Sites
Should you noindex product pages with low inventory? If you noindex category pages, does that include the subcategories? Find out the answers here.
Why Is a Site with Ugly URLs Ranking Above Mine?
Here’s why a website with ugly URLs can rank higher in the SERPs and some URL structure best practices.
How Much More Effective Are Headings Than Formatted Text?
Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them.
Does Google Favor .Gov & .Edu Sites?
While many .edu and .gov sites rank well, it likely isn’t because the domain is .edu or .gov.
Are Modal Popups Searchable?
Using a modal isn’t necessarily good or bad for SEO – it’s all about how it’s coded and implemented.
8 SEO Job Interview Questions That Cut Through the BS
Want to hire the right person? Here are the best interview questions you should ask SEO job candidates.
What Is a Google Broad Core Algorithm Update?
Here’s how a broad core algorithm is different from a major named Google algorithm update, plus how to recover.
The End of DMOZ and the Evolution of SEO
Beware the Ides of March. In case this is all Greek to you, it won’t soothe you to hear me say that DMOZ – the...
What Does Mobile First Index Actually Mean?
There’s a lot of talk about Mobile First Indexing – but what does that actually mean? What’s likely to happen in the various mobile scenarios?...
You Don’t Want a Google Disavow Links Option
Do you really want a disavow links option? I don’t. With the recent Penguin update, the SEO community has been talking a lot lately about...
Google’s Over SEO Optimization Penalty
If you haven’t already heard, Google’s Matt Cutts and Bing’s Duane Forrester recently did a SXSW session with Danny Sullivan where they addressed questions from...
Sesame Seeds and SEO
“Why are our hamburgers square? Because we don’t cut corners.” – Dave Thomas A long time ago I did an article on my personal blog...
Not All Spam Deserves The Death Penalty
By now you’ve most assuredly read about the Google Chrome fiasco. You know that Google threw Essence, their video ad agency, under the proverbial bus....
How Does Google Use Quality Raters?
There’s been a lot of fearmongering talk lately about Google’s human quality raters and just exactly what they’re used for and how their ratings are...
#pubcon Liveblog: Rogue SEO Tactics
Hey #pubconners it’s snacktime again so that means I’m doing what everybody else is – rushing to the conference room so I can snag a...
#pubcon Liveblog: Convergence of Analytics & SEO.
Welcome back to #pubcon. It’s been a long night playing blackjack (and an even longer night playing craps after that) but we’re back and semi-conscious...