Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.
Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns.
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024.
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights.
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023.
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers.
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.