Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients.
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance.
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google.
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023.
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies.
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance.
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights.
Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach.
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
Google Marketing Live 2023 showcased generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants.
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns.
Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.