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Google Bans Impersonation In Ads

Google bans impersonation and false affiliation in ads, enforcing policy changes in March.

  • Google bans impersonation and false affiliation in ads.
  • Policy enforcement starts in March.
  • Violators will be banned from Google Ads.
Hiding behind a mask, a young woman in a dark hoodie hides her face with a mask, privacy on the Internet, the concept of information security

Google has announced changes to the Misrepresentation policy in Google Ads to address deceptive practices involving impersonation and false affiliations.

The company states:

“In March 2024, Google Ads will update the Unacceptable business practices portion of the Misrepresentation policy to include enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.”

Policy Enforcement To Roll Out In March

In March, Google Ads will start enforcing new policies to reduce advertisements falsely claiming association with well-known brands or public figures to manipulate users. French advertisers have until April 2024 to comply with the changes.

Google stated that violations of this policy are considered severe and egregious. Accounts found in violation will be suspended and banned from future advertising on the platform.

Overview Of The Google Ads Misrepresentation Policy

Google’s Misrepresentation policy prohibits deceptive practices such as scams, impersonation, false advertising, and phishing.

Specifically, the policy states that unacceptable practices include the following:

  • Concealing or misrepresenting information about a business.
  • Impersonating other brands.
  • Advertising products or services that can’t be delivered.
  • Advertising services in a way that could endanger users’ health, life, or safety.
  • Using phishing techniques to collect user information.

Google may take action against accounts that receive regulatory warnings, settlements, or direct complaints regarding unlawful business practices.

Google’s Commitment to User Safety

Advertisers have been given a clear warning: uphold integrity or face consequences.

Google says that appeals will be considered for reinstatement in exceptional cases.

While advertisers may face stricter scrutiny, the overall goal is to build greater trust between platforms, advertisers, and users.


How do the changes to Google Ads’ Misrepresentation policy affect advertisers?

The changes to Google’s Misrepresentation policy affect advertisers in multiple ways:

  • Marketers must ensure their ads don’t deceptively claim association with well-known brands or entities to manipulate users.
  • Advertisers found violating the policy will have their accounts suspended and could be banned from Google Ads.
  • The policy also clearly states that practices like offering undeliverable products and services and phishing are strictly forbidden.

Can advertisers appeal for reinstatement if they violate the Google Ads Misrepresentation policy?

Advertisers are offered a chance for appeal in exceptional circumstances if they violate the Google Ads Misrepresentation policy.

While Google aims to enforce strict measures to maintain a trustworthy user environment, it recognizes that there may be instances where an advertiser can present a compelling case for their reinstatement on the platform.

However, considering Google’s firm stance on policy violations being severe and egregious, it is clear that such appeals will likely be subject to stringent scrutiny and exception rather than the rule.

Featured Image: Trismegist san/Shutterstock

Category News PPC
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google Bans Impersonation In Ads

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