AI Leads All Reasons For U.S. Job Cuts In March, Report Says
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.
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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance.
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?
Google Explains Googlebot Byte Limits And Crawling Architecture
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details.
The Science Of What AI Actually Rewards
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals.
So Your Traffic Tanked: What Smart CMOs Do Next
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement.
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?
Google Explains Googlebot Byte Limits And Crawling Architecture
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details.
WordPress Delays Release Of Version 7.0 To Focus On Stability
Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting “extreme stability.”
Google: Pages Are Getting Larger & It Still Matters
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages.
New AI Jobs Index Ranks 784 Occupations By Loss Risk
Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list.
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance.
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?
Google Explains Googlebot Byte Limits And Crawling Architecture
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details.
The Science Of What AI Actually Rewards
Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals.
So Your Traffic Tanked: What Smart CMOs Do Next
Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement.
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How To Identify Which LLM Is Actually Working For You [Webinar]
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice.
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
Google Adds New Performance Max Controls And Reporting Features
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Analytics Launches Scenario Planner and Projections
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
How To Determine What Paid Media Channels Are Right for You
Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts.
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
The Content Moat Is Dead. The Context Moat Is What Survives
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
You’re Not Scaling Content. You’re Scaling Disappointment
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
![ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/featured-270-760x400.webp)
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.