Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
11 Best Practices to Boost Landing Page Conversions with Video
Here’s why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.
3 Strategies to Take Your Personalization Program to the Next Level
These three strategies will help you revamp your personalization program.
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns
This post reviews four common goals of PPC landing pages for B2B lead generation campaigns.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
SEO Strategies for Knowledge Base Self-Serve Customer Success
Learn the value of using SEO for knowledge base support content and how to optimize this sort of content.
Using 6 Principles of Persuasion to Increase Conversions
Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.
5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots
Here are five ways to send more organic traffic with Facebook Messenger bots.
![Chatting About Chatbots with Virginia Nussey [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2018/11/Search-Engine-Nerds-Ep147-Banner-760x400.webp)
Chatting About Chatbots with Virginia Nussey [PODCAST]
Chatbots can be extremely effective. Discover how you can make the most out of chatbots on Facebook Messenger.
5 of the Best Ecommerce Tools Every Merchant Needs
Use these ecommerce tools to stay ahead of competitors in 2019.
9 Futurist Content Marketing Insights You Must Know Now
Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.
10 Landing Page Tweaks That Will Increase Conversions
These 10 landing page tips and updates can bring you increased conversions over time.
What Makes a Great Landing Page: 5 Essential Elements
Here are the five most important elements every great landing page should have to successfully convert visitors.
Google Celebrates Halloween With First-Ever Multiplayer Google Doodle
Google is getting in the Halloween spirit with a first-of-its-kind Google Doodle.
An Influencer’s Guide to Facebook Messenger Marketing
This guide will help grow your network and influence with Facebook Messenger as your marketing platform.
Bing’s Mobile App Can Now Find Your Celebrity Lookalike
Bing’s mobile app has a fun new feature that lets users find their celebrity lookalike.
How to Combine Usability & Beauty for an Awesome Website Design
Follow these three tips if you want to create a website that’s both beautiful and usable.
3 Emerging Technologies in Marketing: What You Must Consider
Here’s what marketers should know when incorporating AR, VR, and chatbots into your marketing programs.
7 Ways to Improve Your Brand Perception with Reputation Management
These reputation management tips can help shape how your brand is perceived online.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
What is Google’s Neural Matching?
A review of what Google’s Neural Matching Algorithm might be and how it might impact SEO.
12 New Realities of Inbound Marketing
Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.
Should Your Brand Take a Stand on Controversial or Political Issues?
Ask these six time-tested questions before deciding to take a stand on controversial issues.
Amazon Partners With Getty Images to Bring Image Search to Echo Devices
Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen.
Google is Bringing ‘WWW’ Back to Chrome URLs Following User Complaints
Google will again display ‘www’ in front of URLs in Chrome’s address bar following idespread user complaints.
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Here’s why Nike holds a powerful PR advantage over its competitors – and how you can do it, too.
32% of Consumers Own a Smart Speaker, 71% Use Voice Commands Daily
Adobe’s State of Voice Assistants report shows 32% of consumers own a smart speaker, up from 14% in January 2018.
How to 7x Your ROAS with Facebook Click-to-Messenger Ads
Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads.
![Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL]](https://www.searchenginejournal.com/wp-content/uploads/2018/07/Digital-Marketing-ROI-760x400.webp)
Which Digital Marketing Channel Has the Highest ROI for Websites? [POLL]
Which digital marketing channel might offer you the highest ROI – SEO, PPC, social, or email? Find out here.
A Beginner’s Guide to SEO in a Machine Learning World
Here’s how to think about link building, content, and technical SEO as we enter a brave new machine learning world.