Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
A reputation management plan for the holidays means more than stocked shelves and full tills. You’ll also need a solid plan that can help you...
Amazon is suing 1000 fake reviewers who sell reviews for as low as $5 on such sites as Fiverr. The lawsuit was filed on Oct...
Guy shares his expert insight on how to create a personal profile the sends the best first impression for landing your next job
With a few targeted searches, you can determine what review sites are most popular in your community. And then, you could help to push your...
Reputation management blogging done right is more than simply responding to keywords. It’s about planning and connecting and scheduling. Learn how to master these techniques,...
Comprehensive reputation management doesn’t have to be time-consuming. By devoting about an hour to your online reputation every day, you could see exceptional results. Here’s...
Dr. Walter Palmer, the Lion Killer, faces huge reputation problems online, such as negative press and negative reviews on Yelp and Google+.
Managing company reviews are incredibly crucial to success, but many forget that Google and Yelp are not the only places a business is reviewed online.
Bad Yelp reviews are (unfortunately) part of doing business. And a bad response could double the reputation damage. That’s why it’s vital to know just...
If you’re the company SEO, you must know how to craft a killer reputation management strategy. Here’s what you’ll need to know in order to...
The Internet Corporation for Assigned Names and Numbers (ICANN) has expanded access to top-level domains, meaning domain extensions like .photography, .expert and .pizza are now...
There’s no reason to leave personal, identifying information online. It can’t really add to business success, after all, and there are very few instances in...
Tony Wright is well-known in our industry; he is on the SEMPO board and also is a regular speaker at conferences like Pubcon and SMX....
What’s the right way to apologize? Here is my foolproof business apology template, along with some notes about apology pitfalls.
Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the...
By now, you’ve probably heard about the tiny little Google algorithm that hit the online world at the end of July. The folks at Google...
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or...
More than 34 percent of the world’s population uses the Internet, according to research published in June of this year. Not surprisingly, all of these...
As a small business owner, you’re already swamped. You’re so busy and the last thing that you want to concern yourself with is protecting the...
My mom once told me: “Matt, there are people on this earth who just don’t want to be happy.” As my mom often is, she was...
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent deal with...
In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect...
In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers...
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination...
As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can...
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
As more and more people connect to the Internet (and spend more time there than ever before), it has become extremely easy for an individual...
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of...