How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
Heather Campbell
VP of Sales & Marketing
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Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to drive return from strategic marketing opportunities.
Articles
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
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Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility
Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success.
The Data Reveals: How AI Wins More Customers & Supercharges Your Business
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
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AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
The New SEO Playbook: How AI Is Reshaping Search & Content
Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
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How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO
Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape.
Do More With Less: How To Build An AI Search Strategy With Limited Resources
Join us for a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works.
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links
Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real results.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
Q2 SEO & AI Update: How To Track & Optimize AI Search Performance
Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes.
2025 Marketing Trends: The End Of SEO?
Watch on-demand as we demystify the latest trends, from AI to GEO, and provide actionable insights to help you achieve tangible results in 2025.
AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Join us as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape.
How Marketers Can Adapt To Drive Quality Over Quantity
Focusing on quality is key to success in your pipeline. Learn how to prioritize your target audience and optimize your marketing efforts for better conversions.
Mastering AI Overviews For Greater Search Visibility
Watch as we walk through an in-depth analysis of 120,000 Google queries, uncovering critical insights into Google’s AI Overviews, and how to utilize them effectively.
5 B2B Customer Retention Strategies To Drive Repeat Business
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The Lord of The Links: Links of Power
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[Expert Panel] How Agencies Leverage AI Tools to Drive ROI
Watch on-demand as we cut through the noise and highlight the AI tools that can genuinely make a difference in your performance.
B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]
Discover new B2B strategies to attract customers and keep them interested as our experts show insights for driving demand, lead gen, revenue, and proper attribution.
AI Overviews Explained: Expert Embedding Techniques for SEO Success
Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment.
Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites
Watch on-demand and learn strategies that can help you utilize your e-commerce platform to go after a greater share of your organic market.
Cracking Open The SEO Bucket: Proven Local Marketing Strategies
Watch on-demand as we simplify local SEO with five key strategies for success, giving you actionable steps to drive impactful results.
Hacks To Earn 1000+ High Authority Links From US Media With Digital PR
Watch this on-demand webinar and learn simple hacks for attaining thousands of high authority links using Digital PR.