Latest SEO Articles
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How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics.
61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix
Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework.
The Absolute Best Way To Write Meta Descriptions
Google rewrites meta descriptions. Here is what you can do to take back control of those snippets.
Multi-Location Search Visibility: Winning In Google & AI
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.
Google’s Liz Reid: Personalization Can Help Small Publishers
Google’s Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Buying Reddit To Win AI Citations Is The New Link Farm
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile.
Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them.
Search And Agents Are One Product. You Only Need One Playbook
The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build.
Google Says AI Visibility Hinges On Content People Actually Want To Read
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say.
Bruce Clay, One of the Founding Figures of SEO, Has Died
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.
A Third Of Fintech Is Invisible To AI Agents
Most AI visibility advice skips the rendering step. A study of 274 fintech homepages shows why that’s the most expensive mistake to make.
Google Spam Update Rolls Out, AI Manipulation In Scope – SEO Pulse
Five search developments this week: a spam update, AI impression counts, CTR data, Similarweb’s branded search findings, and Google’s tool access stance.
Google Answers Question About SEO For AI Agents
Google’s John Mueller answered whether Google Gemini’s new AI agents change the rules for SEO.
Google Desktop CTR Climbs While Mobile Dips, Report Finds
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile.
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse
ClaudeBot outpaced Googlebot on a new site. Here’s what verified crawl data actually looks like, and how to get your own.
AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward.
Google Finishes Rolling Out The June 2026 Spam Update
Google has finished rolling out the June 2026 spam update globally and across all languages. It’s the second spam update of the year.
The Accessibility Tree Is How AI Agents Read Your Site & It’s Breaking
Accessibility used to be a compliance checkbox. In 2026 it’s the interface the majority of your visitors use to read your website.
Why International SEO Needs A Global Knowledge Integrity Strategy
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval.
Why AI Visibility Does Not Only Depend On SEO
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models.
The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook
AI recommendation poisoning is already happening. Here’s what it is, why it matters more than GEO, and which side of the line is worth choosing.
ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What
Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.
How To Define & Report SEO KPIs That Actually Move The C-Suite
Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about.
Google Cautions Against Markdown Versions Of Websites For AI SEO
Google’s John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO.
A German Court Made Google Liable For What Its AI Says About You
A Munich court found AI Overviews are Google’s own speech, not search results – that changes who pays when the answer about you is wrong.
Google Says X-Frame-Options Matters For SEO
Google’s John Mueller singled out X-Frame-Options as the only security header tied to SEO.
Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem
Google’s Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone’s list.
Make Something Agents Want
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here’s the window that’s still open.