Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.
About
Sophie Brannon is the Co-Founder & Director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She’s passionate about making SEO accessible and mentoring the next generation of search marketers.
Articles
How To Become A Strategic Partner & Keep Clients Years Longer
Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace.
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
A new site shouldn’t cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it’s too late.
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.