What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
A new site shouldn’t cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it’s too late.
About
Sophie Brannon is the Co-Founder & Director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS. Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She’s passionate about making SEO accessible and mentoring the next generation of search marketers.
Articles
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.