How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics.
About
I’m the Co-founder of Snippet Digital, A Search Journey Optimization agency helping brands win across every stage of modern discovery. We work with companies that want to be visible and influential whether their customers are searching on Google, asking ChatGPT, browsing Reddit or exploring TikTok and YouTube.
I’m also the Co-founder of Keyword Insights, the AI-powered SEO topical authority platform trusted by brands like Amazon, IKEA, Adobe, eBay, Forbes, Alibaba, Shopify, WSJ and British Telecom. The platform helps teams understand their topic landscape and create content that builds lasting authority.